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These Six Marketing Priorities Are Different In Growing B2B Companies

Forrester IT

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

B2B 393
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Revealing The Riches: The Power Of Robust Survey Data In A TEI Study

Forrester IT

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

Survey 403
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Cybersecurity: SMBs are keeping up with big companies, according to Cisco survey

Tech Republic Security

Cisco survey finds security experts at mid-sized companies have strong incident response plans and prioritize proactive threat hunting.

Survey 201
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Forrester’s Global Financial Services Architecture Online Survey

Forrester IT

An important part of Forrester’s research process is gathering input from financial services companies, so we can advise our clients on the latest trends in the market. We’re currently fielding a survey for vendors, end users, and experts that will provide the key input […].

Survey 326
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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New Research Survey: Video Technologies For CX And EX

Forrester IT

Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently fielding a survey for vendors, end users, and experts who use video technologies. You can take the 10-minute survey here. If you complete the […].

Survey 323
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EDM Council Survey: Management of Cloud Data Deployment is Lacking

Tech Republic Security

The Council’s first benchmark found that 84% of companies have not implemented ethical access, use and outcome policies and procedures per their cloud agendas. The post EDM Council Survey: Management of Cloud Data Deployment is Lacking appeared first on TechRepublic.

Survey 148