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7 New Year’s resolutions to maximize the value of your event data!

Forrester IT

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

B2B 265
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How to Revolutionalize Data Management with Event Sourcing

IT Toolbox

Explore how Event Sourcing revolutionizes data management, enabling businesses to unlock valuable insights and enhance auditing capabilities. The post How to Revolutionalize Data Management with Event Sourcing appeared first on Spiceworks.

How To 236
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Event data could be the best gift to your organization this holiday season

Forrester IT

Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this […]

B2B 254
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Data: A Key Element To Creating Better Event Experiences

IT Toolbox

As a new wave of events emerges, blending in-person and virtual experiences, expectations for event experiences have increased. In this article, Alon Alroy, CMO and co-founder, Bizzabo, discusses how event experience leaders can create personalized experiences using data, purpose, and connection.

Data 241
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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester IT

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 337
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What’s The Future Of Data Management? Find Out At The Data Strategy & Insights Event

Forrester IT

Today, data management has become highly complex because of data explosion, data distribution across on-premises and multiple clouds, demand for real-time data and growing compliance mandates. At Forrester’s upcoming Data Strategy & Insights event, November 18-19, […].

Strategy 195
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Want To Future-Proof Your Data Architecture? Find Out How At The Data Strategy & Insights Event

Forrester IT

Get tips for modernizing your data architecture with data fabric 2.0 in this preview of our Data, Strategy & Insights event.