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The Outlook For Advertising Media & Data Collaboration In 2024

IT Toolbox

The post The Outlook For Advertising Media & Data Collaboration In 2024 appeared first on Spiceworks. Are you prepared for the future of digital advertising? Discover trends that will shape the industry in 2024 and beyond.

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‘Tis The Season To Master Retail Media

Forrester IT

Retail media's challenges signal growing pains unlike to other channels. Read more on Forrester's insights for this holiday season.

Retail 412
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Media Agency Reviews Are Coming In 2022

Forrester IT

Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex.

Media 369
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Creative Media Outshines The Technology

Forrester IT

The excess of adtech and martech such as demand-side platforms (DSPs) and data management platforms (DMPs) gives marketers all the control and insights required to run efficient and effective media campaigns.

Media 361
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Data Into Dollars: Can You Turn Your Data Into Revenue?

Forrester IT

Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 Vendors and the media trumpet the success stories of companies that build […]. times more likely than beginners to report at least 20% revenue growth in 2021.

Data 370
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Epsilon’s Purchase Of CitrusAd Begins The Consolidation Of Retail Media

Forrester IT

The acquisition combines the service-oriented Epsilon whose strengths in retail media lie in offsite monetization and first party data enrichment with tech platform CitrusAd who excels in onsite monetization. We think this match up of providers in the retail media space will give […].

Retail 265
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Social media exposure can increase the cost of a data breach

CTOvision

Read why Ellen Tannam says that social media exposure can increase the cost of a data breach by many times on Silicon Republic : 2018 has been a year dominated by data breaches. Companies from Facebook to Google and Marriott all fell victim to data breaches in the past 12 months.

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