Forrester IT
FEBRUARY 28, 2024
At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.
Forrester IT
APRIL 1, 2024
Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.
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Forrester IT
SEPTEMBER 28, 2023
The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.
Forrester IT
MARCH 7, 2024
However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes.
Advertiser: GEP
This GEP-sponsored report will show you how to leverage data for a collaborative supply chain that delivers results and how to future-proof supply chain management strategies. The C-suite is laser-focused on supply chain performance.
IT Toolbox
SEPTEMBER 21, 2023
Can the healthcare sector protect patient data better? The post Safeguarding Patient Data: Compliance Strategies to Follow appeared first on Spiceworks.
IT Toolbox
JULY 13, 2023
Three data lifecycle strategies for holistic benefits. The post Three Data Lifecycle Strategies to Reduce Cloud Spend appeared first on Spiceworks.
Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase
However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs.
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This paper, inspired by a real PostgreSQL® database incident, offers vital strategies for effective mitigation. Instaclustr expert Perry Clark outlines immediate actions to minimize risks, ensuring a swift response to ransomware threats and protecting critical data assets.
Advertiser: GEP
From new pricing strategies and material substitutability to alternative suppliers and stockpiling, a new GEP-commissioned Economist Impact report reveals that enterprises are adopting a variety of approaches underpinned by data and technology.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.
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