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Revealing The Riches: The Power Of Robust Survey Data In A TEI Study

Forrester IT

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

Survey 411
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According To Our Latest B2C Marketing Survey, Data Deprecation’s Complexity Reigns

Forrester IT

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

Survey 406
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Your Data Culture Is DOA

Forrester IT

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

Data 451
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Outcomes Drive Your Data Architecture Strategy

Forrester IT

The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.

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TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

Enterprises are pouring money into data management software – to the tune of $73 billion in 2020 – but are seeing very little return on their data investments.

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The State Of Data Security, 2023

Forrester IT

Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.

Security 370
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Intent Data Expectations Vs. Reality — What’s Working, And Where Are The Gaps?

Forrester IT

Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.

B2B 390
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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. New tactics to acquire data to reach marketing goals. Database benchmarks for education and resource prioritization.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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2023 Voice of Talent: State of the Workforce Report

New data is raising the bar on how to attract and retain talent in the New World of Work. Procom surveyed over 1,740 contingent and permanent workers across the United States and Canada to uncover what’s most important to them amidst heightened expectations, competition and uncertainty.