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How Closed-Loop Attribution Is Shaping Marketing in the Tourism Industry

IT Toolbox

Regarding marketing attribution in the tourism industry, learn from Lisa Salvatore how closed-loop attribution ensures as gaps don’t exist in data. The post How Closed-Loop Attribution Is Shaping Marketing in the Tourism Industry appeared first on.

Tourism 246
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Airbnb launches ‘City Portal’ in Seattle and beyond to help cities gain insight into listings, enforce laws

GeekWire

Airbnb is finally answering the call from cities, including Seattle, that want an easier way to interact with the hospitality company and find support and data related to listings. The company has launched City Portal as a resource for governments and tourism organizations, it said Wednesday. and Buffalo, N.Y.,

Tourism 120
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How Starlink transformed tech operations for Journey Beyond

CIO Business Intelligence

The launch of satellite internet provider Starlink has been operationally transformative for Journey Beyond, one of Australia’s premier destination tourism companies, and it’s driving a new era of progress and innovation. This meant there was no real-time data on operations. As a result, you can’t make data-driven decisions.”

Tourism 119
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How commercial space stations could become the final frontier for data and cybersecurity

GeekWire

Data storage and compute is one market. “We have a lot of data that’s created in space, but how valuable would it be to actually do compute and storage in space? .” “We have a lot of data that’s created in space, but how valuable would it be to actually do compute and storage in space?”

Data 145
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IT to thank for most of Radisson Hotel Group’s business initiatives

CIO Business Intelligence

We closed three of our own data centers and went entirely to the cloud with several providers, and we also assembled a new data strategy to completely restructure the company, from security and finance, to hospitality and a new website. You mentioned assembling a new data strategy to restructure the company. It’s exciting.

Hotels 116
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When natural disasters strike Japan, ?ita University’s EDiSON is ready to act

CIO Business Intelligence

And the key to success is having data that can be analyzed for actionable insights. But until recently , gathering accurate and timely data from multiple sources had been challenging for the local island governments because of a lack of equipment, process and format standardization, technology, and human resources.

SAP 108
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Travel planning startup led by longtime tech investor combines human insight and AI

GeekWire

Steller screenshot) Stellar uses AI to fill in what Bryant calls “data gaps.” Steller partners with online travel agents such as Viator and Trivago, and the company generates revenue in a number of ways, including by partnering with tourism boards around the world to showcase various destinations and run campaigns for them.

Travel 114