Thu.May 10, 2018

article thumbnail

Marketing Innovation Starts And Ends With Customer Obsession

Forrester IT

Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools. It’s because marketing functions are mired in minutia while prioritizing internal tasks and artificial organizational constraints over solving […].

Media 332
article thumbnail

How Amazon and Starbucks are Impacting the Cryptocurrency Market

CTOvision

According to statista, Amazon and Starbucks reported net sales of $178 billion and $2.88 billion in 2017, respectively, evidence these two companies are major players with global presence. Recently, both Amazon and Starbucks have showed intention to use blockchain technology and/or virtual currency in their systems. Amazon hinted at this move through a survey targeting […].

.Net 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

Forrester IT

Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights. “Marketing innovation” and “process,” you […].

Company 256
article thumbnail

Ascent B2B IT Forum: Reimagining the Future of Work in the Enterprise

The Investing Edge

The proliferation of technology is impacting our everyday lives in a big way. From navigating our route to work to facilitating mundane everyday tasks, technology is proving as disruptive as anything we’ve ever experienced. The workplace is no exception – where every employee used to show up and work from nine to five and leave work behind at night and on weekends, today’s workplace looks much different.

B2B 70
article thumbnail

Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

article thumbnail

Can CIOs Create “Blue Ocean” to Run a Digital Business

Future of CIO

Now, Information is permeating into every corner of the business and IT is impacting so many business activities at the organization, CIOs can no longer hide in the corner to run an isolated organization, they need to have a holistic view of the business from a senior business leader’s perspectives and to provide the added value of emerging business technologies.

article thumbnail

Ascent B2B IT Forum: Reimagining the Future of Work in the Enterprise

The Investing Edge

The proliferation of technology is impacting our everyday lives in a big way. From navigating our route to work to facilitating mundane everyday tasks, technology is proving as disruptive as anything we’ve ever experienced. The workplace is no exception – where every employee used to show up and work from nine to five and leave work behind at night and on weekends, today’s workplace looks much different.

B2B 70

More Trending

article thumbnail

Ascent B2B IT Forum: Reimagining the Future of Work in the Enterprise

The Investing Edge

The proliferation of technology is impacting our everyday lives in a big way. From navigating our route to work to facilitating mundane everyday tasks, technology is proving as disruptive as anything we’ve ever experienced. The workplace is no exception – where every employee used to show up and work from nine to five and leave work behind at night and on weekends, today’s workplace looks much different.

B2B 70
article thumbnail

The Weekly Insight of the “Future of CIO” 5/11/2018

Future of CIO

Blogging is not about writing, but about thinking, brainstorming, innovating and sharing. The “Future of CIO” Blog has reached 2.5 million page views with 4600+ blog posting in 59+ different categories of leadership, management, strategy, digitalization, change/talent, etc. The content richness is not for its own sake, but to convey the vision and share the wisdom.

System 40