Adapt, Innovate, And Integrate — How To Thrive In A Disrupted B2B Event Sector
Forrester IT
OCTOBER 29, 2020
Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.
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