The Pendulum Swings Back To Creativity: Decoding Accenture Interactive’s Droga5 Deal
Forrester IT
APRIL 3, 2019
Today, Accenture Interactive announced its Droga5 acquisition. The New York and London-based creative agency joins previous Accenture creative acquisitions Fjord, Karmarama, and The Monkeys to bolster the consultancy’s creative and brand communication capabilities. Combined with Accenture Interactive’s technology, data, experience design, commerce and programmatic capabilities, the addition of Droga and others helps move them one […].
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