Wed.May 16, 2018

The Data-Driven Marketing Revolution Will Be Televised

Forrester IT

I recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign. He showed some TV spots (most of which elicited laughs, like this winner), and I was reminded of the company’s expanded TV spend. Is TV dead? Hardly.

CIOs Struggle To Keep Their Airlines In The Air

The Accidental Successful CIO

Airlines run on their IT systems and CIOs have to keep these running. Image Credit: Job Garcia.

Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester IT

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.”

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The Multiple Aspects to Drive Success of Digitizing IT

Future of CIO

Digital businesses become more dynamic and hyperconnected, what technology is expected to do has changed significantly over recent years, although every company has its own circumstances.

.Net 52

More Trending

The Monthly “Digital Gaps” Book Tuning: Minding the Multitude of Digital Gaps May 2018

Future of CIO

" Digital Gaps -Bridging Multiple Gaps to Run Cohesive Business ” is a guidebook to help digital leaders and professionals today identify, analyze, and mind multiple gaps with the multidisciplinary insight and holistic understanding. Today’s digital organization simply just can’t stand still.,

Select The Right Measurement Vendors Using The Forrester Wave™

Forrester IT

Marketers need to wrangle the messy interactions across journeys and use solutions to enable data-drive planning. The Forrester Wave: Marketing Measurement And Optimization Solutions Q2 2018 guides marketers in selecting the right vendors based on their capability needs. But want to learn more about the wave results and key findings? Join our webinar on May 23rd […].

How robotic process automation can help you

IT Manager Daily

Robotic process automation (RPA) has the potential to revolutionize your organization and boost quality, if you know how to use it.

What an Apple phishing attack looks like | Salted Hash Ep 32

Network World

How can you tell the difference between a legitimate email and a phishing attack? Host Steve Ragan shows what an Apple phishing attack looks like, screen by screen, showing the difference between the real and the fake

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Hacked websites install banking malware

IT Manager Daily

Thousands of websites, including WordPress and SquareSpace, are unwitting victims in a banking malware scheme. Hackers have caused the affected websites to show messages to users that tell them to install updates for whatever browser they’re using. These fake updates are then used to install malware and remote access trojans onto users’ systems. The scam, named the “FakeUpdates campaign,” has been running for at least four months. Info:

How to make Puerto Rico your new crypto home

Perficient - Digital Transformation

Is Puerto Rico a haven for crypto-currency? Is Act 20 right for my business? Do I have to move? What are the tax benefits? What does it take to qualify for tax benefits? What is the process? Identifying the steps to becoming a bona fide resident of Puerto Rico as an individual and/or a company is a multi-step but well-documented process. Identifying the particular laws that will most benefit you and/or your company is a more nuanced question. What is a Bona Fide Resident of Puerto Rico?

DockerCon SF 18 and Spousetivities

Scott Lowe

DockerCon SF 18 is set to kick off in San Francisco at the Moscone Center from June 12 to June 15. This marks the return of DockerCon to San Francisco after being held in other venues for the last couple of years. Also returning to San Francisco is Spousetivities , which has organized activities for spouses, significant others/domestic partners, friends, and family members traveling with conference attendees! Registration is open right now, so hurry on over and sign up for one or more activities.

Connected Cars Present Great Opportunity for Car Rental Companies

Perficient - Digital Transformation

Similar to mobility, connected car technology (e.g., telematics) has been around for some time, but only recently has the car rental industry truly exploited the massive opportunity it presents. The Internet of Things (IoT) has allowed companies to leverage new technology that better manages their fleets of cars. It’s also helping businesses, such as those that rent trucks for construction and landscaping, to closely monitor the performance and safety of their vehicles and drivers.