Thu.Nov 08, 2018

Predictions 2019: Transformation Goes Pragmatic

Forrester IT

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes.

AI in the Context of Digital Transformation


In the enterprise, no buzzword is as buzzy as the term “digital transformation”. If you spend any amount of time reading whitepapers, analyst research, or attending webinars you’ll see the term digital transformation used in conjunction with a wide range of enterprise-focused technologies ranging from data centers to application development, to enterprise architecture and AI […]. Artificial Intelligence CTO News ABP ai ai-first Autonomous Business Process digital transformation future

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Content Localization Gap: Bridging the gulf between tech buyer expectations and vendor content

Forrester IT

B2B buyers increasingly expect contextual content tailored to their unique circumstances, which means an ongoing challenge for B2B technology marketers is crafting engaging content that appeals to customers across different touchpoints.

B2B 361

The Deadly 7: Why So Many IT Transformations Fail

Information Week

Solid planning and effective execution of that plan can help an IT transformation set the stage for a new era of enterprise success

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Predictions 2019: B2B Marketing And Sales — Mission Possible

Forrester IT

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

B2B 360

CIO Strategies for AI Business Success

Information Week

Your AI program should have short-term and long-term goals and milestones. Here's how CIOs can reset executive expectations and deliver results with their artificial intelligence programs

More Trending

Kubernetes Meets Big Data


Organizations yearn order and simplicity over chaos and confusion, but the data-driven era we live in challenges these desires on a daily basis. Seemingly every day, massive amounts of transactional and streaming data is being introduced into enterprises.

Predictions 2019: Consumer Power Pushes Marketers To Better Data And Experiences

Forrester IT

“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want.

Essential Technology Ingredients Every Business Needs


Information Technology Blog - - Essential Technology Ingredients Every Business Needs - Information Technology Blog. Your company isn’t going to survive too long without being willing to adopt a few different technology ingredients and solutions.

Media 99

Predictions 2019: This Is The Year to Invest in Humans, As Backlash Against Chatbots and AI Begins

Forrester IT

For some time, the burning question has been: Will robots replace humans? While the proliferation of robotic process automation (RPA) has reduced headcount in the back office, it’s a different story for customer service and sales. In a Forrester survey, 46% of companies said sales and marketing are leading the investment in and adoption of […]. artificial intelligence (AI) chatbots customer experience customer service solutions online chat predictions 2019 sales

Survey 318

Business Agile: A Roadmap for Transforming Your Management & Adapting to the VUCA Environment

Speaker: Peter Taylor, Speaker/Author, The Lazy Project Manager

Businesses everywhere are trying to “get business agile”—but it’s not easy to adapt to becoming this adaptive. How can conventional organizations succeed in this transformation? In this webinar, Peter Taylor will walk through the change process step by step, and look at a tried and tested transformation roadmap: benefits are outlined, solutions to common challenges offered, and tried and tested methods and tools provided. It will be a guide towards a decentralized and management style that offers more successful decision making through collaboration.

FlexDeploy for Continuous: Continuous Integration and Issue Tracking


Recently I started a blog series regarding FlexDeploy’s support for Continuous Integration and Continuous Delivery, specifically for SOA/MDS, OSB, WebLogic Resource Management, and Oracle Integration Cloud. The series kicked off with a WEBINAR covering the topic.

Predictions 2019: Cloud Computing Comes Of Age As The Foundation For Enterprise Digital Transformation

Forrester IT

Last year, Forrester predicted that cloud computing would radically accelerate enterprise transformation everywhere. After a decade of powering small and medium business success — and giving disruptive companies the tools and technologies they needed to compete head on with the world’s largest firms — cloud was poised to drive significant enterprise change in the very firms being […]. cloud computing cloud storage predictions 2019 workload management promoted

5 Startups & Scaleups To Watch Out For at DN18


An insider tip: if you’re looking for the real inside track on tech innovation at a conference, look to the startups. Undoubtedly the larger companies have the resources and brainpower to fuel the innovations of tomorrow, but many of the nascent ideas which will revolutionise the ways we live and.

What To Expect On Singles’ Day 2018

Forrester IT

Singles’ Day, the world’s largest online shopping festival, is celebrating its 10th anniversary. There’s no doubt that we will see another record-smashing year, although gross merchandise volume (GMV) will no longer be the highlight. Singles’ Day has always been Alibaba’s testbed for new business models and technologies, and this year is no exception. AI and […].

Retail 281

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

6 Tips to Make Service Cloud Migrations Easier

Perficient - Digital Transformation

In a crowded marketplace, business value is becoming more about offering a great customer experience throughout a customer lifetime as opposed to a one-off sale. How does your business measure up to today’s service challenges?

Cloud 90

Predictions 2019: Software Innovation Builds Upon Cloud, Collaboration, AI, And More

Forrester IT

As we move into 2019, Forrester sees digital transformation as a continued driving force for the software industry, pushing teams to accelerate their innovative efforts. Last year, Forrester predicted that a host of enabling technologies, such as serverless computing, integrated DevOps tools, AI+ML, and low-code platforms, would enable digital transformation efforts. We also predicted the […]. agile application development & delivery digital transformation predictions 2019

How to Increase Website Conversion Rates – 5 Awesome Steps


Information Technology Blog - - How to Increase Website Conversion Rates – 5 Awesome Steps - Information Technology Blog. Conversion rates are the percentage of prospective customers taking the specific actions you want.

This Is A Story All About. Stories: One Takeaway From The #DMWF

Forrester IT

Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Well, that may be a bit dramatic, but they are certainly starting to make waves. Stories are growing in popularity as a mode of sharing and consuming content on social media. […]. advertising B2C marketing digital marketing social marketing social media

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

To Nurture IT Talent in a Tough Market, Think Differently

Information Week

Hiring IT pros these days calls for new approaches to get closer to candidates and to make your company stand out as the best option

Introducing The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

Forrester IT

I am excited to announce the publication of The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018. In our first 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions, Datalicious, Fractal Analytics, Impact, Neustar, and Nielsen […].

B2C 222

Does Passion Fuel Creativity?

Future of CIO

Passion is an emotion, which is something that comes from within, the bottom of your heart, with the strong sense of connection with "self," not only the reasoning of your mind. What fuels passion? It is a combination of intrinsic and extrinsic factors. It comes both from heart and mind.

10 signs you may not be cut out for a systems analyst position

10 Things

The need for systems analysts is increasing, but not everyone is suited for the job. Check out this list of possible indications that you'd be happier pursuing a different career path

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Running Digital Organization by Following Dynamism, Holism, and Taoism as Principles

Future of CIO

With hyperconnectivity and interdependence as the digital characteristics, digital leaders need to determine what the future needs to look like, what the digitalization must look like, and how they can navigate through digital new normal and thrive in the exponential digital era.

B2B Lead Generation Trends for 2019


Information Technology Blog - - B2B Lead Generation Trends for 2019 - Information Technology Blog. Applying B2B lead generation strategies help your business increase leads, maximize ROI, and most importantly grow your sales. “ The best advertising is what satisfied customers do ” Philip Kotler.

B2B 19

The Weekly Insight of the “Future of CIO” 11/8/2018

Future of CIO

Blogging is not about writing, but about thinking, brainstorming, innovating and sharing. The “Future of CIO” Blog has reached 2.5 million page views with 5100+ blog posting in 59+ different categories of leadership, management, strategy, digitalization, change/talent, etc.

Agile 52