Mon.Sep 24, 2018

article thumbnail

Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value

Forrester IT

The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases are gathering momentum. My latest report, Leverage AI To Improve Marketing Efficiency, covers the nine AI marketing use cases that have the potential to deliver […].

article thumbnail

Will blockchain revolutionize the Internet of Things?

CTOvision

Read why Megan Ray Nichols says that blockchain technology can be used to revolutionize the Internet of Things on Euro Scientist : Here is an interesting convergence no one is talking about – blockchain technology and Internet of Things. Blockchain technology is essentially a secure, distributed ledger that can serve as the foundation for many systems. […].

Internet 277
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Beyond Moore’s Law: How Exponential Technology Will Drive Disruption

Forrester IT

I’ve been thinking a lot about exponential technology and asking myself: “Is disruptive change due to ‘Moore’s Law’ done?” Newsweek recently proclaimed, “The Future Is Uncertain As Moore’s Law Comes To An End.” However, while most experts agree that silicon transistors will stop shrinking around 2021, this doesn’t mean Moore’s Law is dead in spirit […].

337
337
article thumbnail

An interview with Robert Fink, Architect of Foundry, Palantir’s open data platform Part One: Open Data Architectures

CTOvision

Editor’s note: This post is the first of a series of three capturing the result of recent interview/discussions I had with Robert Fink of Palantir. The conversation was wide ranging, hitting on topics of design, development environments and a bit on the philosophy of enterprise tech. Several common themes emerged in those topic areas, including […].

article thumbnail

Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

article thumbnail

How To Use Emotion To Deliver Your Brand Promise

Forrester IT

In a recent workshop with the marketing team of a large European brand, we discussed the importance for marketers to deliver their brand promise. About 45% of marketers now report to be in charge of the customer experience. Whether they officially own CX or simply orchestrate CX talent and resources does not matter. In that […].

How To 294
article thumbnail

Blockchain: The Strong Backbone for Businesses

CTOvision

Read Vinod Sharma’s article about how blockchain can offer a strong backbone for business on Finextra Blog : What is Blockchain Technology? How one blockchain can have Infinite possibilities & opportunities in hand in this red ocean market world. Blockchain as on date is a mystery story for many (Including my self). We have heard a […].

242
242

More Trending

article thumbnail

5 Questions Retailers Should Ask Before Using The Internet Of Things In Stores

CTOvision

Read Kass Dawson list five questions that every retailer who intends to use Internet of Things connected devices in their stores should be ready for on Ad Age : McKinsey estimates that by 2025, the potential economic impact of the Internet of Things (IoT) in retail could be anywhere from $410 billion to $1.2 trillion annually. […].

Retail 209
article thumbnail

Laggards Beware! Why Transforming with Data, Analytics, and AI is Needed Today

Social, Agile and Transformation

Several posts ago, I committed to sharing thoughts on changing the culture, applying self organizing principles, getting more people in the organization to collaborate, and gaining adoption of new technologies.

Data 175
article thumbnail

Global spending on digital marketing nears $100 billion: study

CTOvision

44% growth is huge, especially in a market sized in billions of dollars. Spending on digital marketing grew by 44% last year in the US and Britain to $52 billion, with global spending on “martech” estimated to near a whopping $100 billion. The Moore Stephens survey covered 800 companies in North America, the Asia-Pacific, and Europe […].

Study 197
article thumbnail

How to Raise Premier Support Case for Intune

Anoop

Microsoft is moving Premier Support case request for Intune into Azure Portal. If your organization is having a premier support contract with Microsoft, you should login to the Azure portal to raise a premier support case for Intune issues. Through this post, you will learn how to Raise Premier Support Case for Intune. [Related Post – […].

How To 148
article thumbnail

7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

article thumbnail

Microsoft’s new Windows Virtual Desktop lets you run Windows 10 in the cloud

CTOvision

Microsoft announced Windows Virtual Desktop, a new Azure-based service that provides a full virtualized multi-user Windows 10 experience. There are plenty of third-party solutions for running a Windows desktop in the cloud, but until now, Microsoft itself seemed hesitant to offer the same kind of user experience. Today, however, the company announced Windows Virtual Desktop, a […].

Windows 169
article thumbnail

Don't Be Afraid to Reboot Your Cloud Architecture

Information Week

It may sound radical, but one way to deal with increasing cloud complexity is a complete reboot of your cloud architecture.

article thumbnail

How has voice search influenced the evolution of SEO for e-commerce?

Galido

Information Technology Blog - - How has voice search influenced the evolution of SEO for e-commerce? - Information Technology Blog. It will not be wrong to call Google’s goals lofty, but it would be wrong to call them impractical. Over the last decade, the leading search engine has set several landmarks in the world of digital marketing and search engine optimization.

Google 81
article thumbnail

The Robots are Coming: Safeguard Your Job

Information Week

Get ready for a radical shift in job roles and functions, with greater value being placed on different or new skillsets.

132
132
article thumbnail

20 Common Mistakes Made by Inexperienced Project Managers

You’ve read the PMBOK® Guide several times, taken the certification exam for project managers, passed, and you are now a PMP®. So why do you keep making rookie mistakes? This whitepaper shows 20 of the most common mistakes that young or inexperienced project managers make, issues that can cost significant time and money. It's a good starting point for understanding how and why many PMs get themsleves into trouble, and provides guidance on the types of issues that PMs need to understand.

article thumbnail

Ways In Which SMS Marketing Helps Retain Customers For Driving Loyalty

Galido

Information Technology Blog - - Ways In Which SMS Marketing Helps Retain Customers For Driving Loyalty - Information Technology Blog. Even though it is not a new thing nowadays, but still mobile advertisement is in its infancy stage. Well, that has not slowed down the astronomical growth in terms of businesses, trying to buy into this powerful form of consumer touch point over here.

article thumbnail

Improving Debt Collection with Predictive Models

Dataconomy

FICO scores will be soon improved by predictive analytics. This new approach is more accurate and can extend to the entire debt management process. Badly assessed financial risks were at the core of the financial crisis in the late 2000s. Banks and credit companies used faulty models which did not. The post Improving Debt Collection with Predictive Models appeared first on Dataconomy.

Banking 74
article thumbnail

Five “C”haracteristics of Digital IT Organization

Future of CIO

The abundance of information and the unprecedented digital convenience brought by powerful technologies changes the way we think, live, and work. Information Technology is now permeating into every corner of the business, impacting every business unit. It’s becoming the driver of changes and digitalization. Thus, digital IT leaders have to reinvent IT organization from the support function to the trustful business partner with the following five Characteristics.

article thumbnail

How Outbound Call Center Software Grow Your Business?

Galido

Information Technology Blog - - How Outbound Call Center Software Grow Your Business? - Information Technology Blog. Latest business that is facing with some source and types of communication. They can use to their benefits. A set of technology which can apply to harness today multiple communication channels. This is call center software. This is the system that allows the business to manage multiple communication channels.

article thumbnail

How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

article thumbnail

The Monthly “Digital Boardroom:100 Q&As” Book Tuning: “Talk the Walk” in Boardrooms Sep. 2018

Future of CIO

Modern corporate boards play significant roles in guiding businesses in the right direction and achieve expected business results. Due to the “VUCA” characteristics -Complexity, Uncertainty, Ambiguity, and Velocity of the Digital Era, the directorship in any organization must have the agility to adapt to changes and build abilities to advise, inspire and motivate a group of people toward accomplishing shared visions and goals.

article thumbnail

The Role of Digital Marketing in the Development of Business

Galido

Information Technology Blog - - The Role of Digital Marketing in the Development of Business - Information Technology Blog. Earlier, small businesses were focused on competing within the local market. Globalization and digitization has led to the growth of both, omnipresent opportunities and omnipresent competition. Other than effective digital marketing ideas, businesses need to come up with strategies to make an abiding impact on their audience.