We Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out
Forrester IT
APRIL 23, 2020
What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far. Their responses show that many banks are missing the mark by making COVID-19 content hard […].
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