McDonald’s creative shift is a blow to the future of creativity
Forrester IT
SEPTEMBER 20, 2019
Yes, W+K produces the industry’s most iconic work. Yes, McDonald’s appointing W+KNY lead creative agency is a major accolade. And, yes, its a blow to the future of creativity. The prevailing point of view is McDonalds USA’s selection of W+KNY as its lead creative agency is an affirmation of creativity and a referendum […].
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