Reinvent the Web to Win the Mobile Moment
Forrester IT
JANUARY 25, 2017
Last time, we talked about how your mobile website sucks. You and your agency partners took a valiant swing at fixing it using responsive web design techniques. But most of you did that without asking a critical question: What are my customers trying to get done on their phones? So you created one-size-fits-all responsive retrofits rather than reinventing your website for the way we live now -- on our phones.
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