Fri.Oct 26, 2018

Making Sense of Enterprise Marketing Technology (EMT)

Forrester IT

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare.

How the cloud has made you more secure

David Linthicum

Wow, we are near to having 20 percent of our enterprise workloads in the cloud and the world has not collapsed around us—despite such predictions even just three years ago. One of the big fears was over security. But your information is actually safer in the cloud than it is in your own data center. At work are three factors. [ IDG Research: The state of the cloud: How enterprise adoption is taking shape.

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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester IT

Six months ago we started a conversation about customer data platforms (CDPs).

B2C 361

Zeek Is New Name for Bro


Bro is a widely used open source platform for network security/monitoring. The name Bro was picked years ago by the creator of Bro (Vern Paxson) as a reminder that monitoring comes hand in hand with the potential for privacy violations (Bro like in Orwell’s Big Brother).

Machine Learning for Builders: Tools, Trends, and Truths

Speaker: Rob De Feo, Startup Advocate at Amazon Web Services

Machine learning techniques are being applied to every industry, leveraging an increasing amount of data and ever faster compute. But that doesn’t mean machine learning techniques are a perfect fit for every situation (yet). So how can a startup harness machine learning for its own set of unique problems and solutions, and does it require a warehouse filled with PhDs to pull it off?

Bring Loyal Customers Comfort And Joy This Holiday Season. Not Just Discounts

Forrester IT

This blog post is part of Forrester’s Holiday 2018 retail series. With Black Friday less than a month away, it’s only a matter of time before holiday promotional activity reaches a fever pitch. But for many consumers, the holiday shopping season brings with it an intense mix of emotions. For some, it’s their favorite time […]. Holiday 2018 loyalty

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3 Great Ways to Sabotage Your Digital Transformation

Information Week

Hint: They all have to do with how you treat your developers

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Attracting the Good Kind of Attention: 5 Keys to Developing a Stellar Inbound Marketing Strategy


Information Technology Blog - - Attracting the Good Kind of Attention: 5 Keys to Developing a Stellar Inbound Marketing Strategy - Information Technology Blog. The good kind of attention for a business involves consumers who already have an interest in the products or services offered.

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Features and Enhancements of Vembu BDR Suite V4.0


Vembu BDR is a data protection suite which can protect your virtual and physical environments. This suite can protect VMware vSphere and Microsoft Hyper-V workloads. This backup and replication suite can protect physical servers and workstations which supports critical workload for your organization.

The CIO as Digital Modernist II

Future of CIO

The modern IT is not equal to IT modernization, it goes a step further, becomes the change agent of the company, doing more with innovation and solving problems creatively.

Australia’s framework questions for a possible digital tax

CIO Dashboard

The Australian Treasury released its digital economy tax discussion paper: [link] Comments are due 30 November 2018.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Monthly “Digital Hybridity” Book Tuning: The Hybrid Innovation and Digitalization Oct. 2018

Future of CIO

The purpose of the book “ Digital Hybridity: How to Strike the Right Balance for Digital Paradigm Shift” is to shed some light on how to strike the right balance of stability and changes; being transactional to keep spinning and being transformational to leap forward for making a seamless digital paradigm shift.

10 signs you may not be cut out for a support tech job

10 Things

The role of support tech is ideal for some people--but it might not be the best choice for others. This list will help you determine which camp you fall in