Welcome Audrey Chee-Read, Forrester’s Principal Analyst Covering Consumer Behavior
Forrester IT
FEBRUARY 23, 2023
Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.
Let's personalize your content