Are CMOs Missing the AI Boat?
Explore how CMOs can make the best use-case of ChatGPT.
Many CMOs, even at large tech companies, aren’t using any AI tools worth mentioning, and ChatGPT can confirm this. Paresh Vankar, Chief Marketing Officer, LTIMindtree, talks about how intelligent technologies like AI can help balance CMOs’ creativity and experience with data-driven insights and higher quality of work that appeals to customers.
“A decade ago,” said Sam Altman, CEO, OpenAI, “the conventional wisdom was that AI would first impact physical labor, and then cognitive labor, and then maybe someday it could do creative work. It now looks like it’s going to go in the opposite order.” Little wonder that ChatGPT is on fire.
By now, we all have some familiarity with it. OpenAI’s natural language processing (NLP) tool elicits explosive interest and rising concern. People are using the tool, free as of now, to generate text summaries of YouTube videos, write resumes, generate and improve code, submit academic assignments, create industry reports, make holiday shopping lists, and do practically anything else you can imagine.
But here is the surprising thing: CMOs are still not on board.
It comes down to a host of factors that inhibit top marketers, who live, eat, breathe, and dream content and content strategy 24/7, from using ChatGPT and other advanced AI tools.
My experience says that CMOs of large tech companies are not using any AI tools worth a mention, and those at mid-sized companies don’t know how to use them to their full extent. CMOs seem happy with the status quo and continue hiring marketing experts and agencies who deliver at a higher price point. On the other hand, smaller, forward-looking companies in the $200 million range have limited budgets and fewer people and therefore need to add more hands to the deck. This is where ChatGPT could be a game-changer.
If you’re curious about what people are using ChatGPT for, we can follow the breadcrumbs of their typed prompts to find out — CMOs and marketers are nowhere to be seen as tool users. To confirm my observation, I asked ChatGPT whether CMOs in large organizations were using its AI capabilities to make their jobs easier and produce better results. The response was, “It’s likely that the majority of CMOs are not currently using it.”
See More: Artificial Intelligence Delivers a More Enlightened Framework for Marketing
How CMOs can use ChatGpt
Screen Grab of question Asked How CMOs can use ChatGpt
Source: Created in OpenAI
This Is Alarming; CMOs Should Not Wait
They should roll up their sleeves and quickly immerse themselves in every type of AI tool they can get their hands on. Intelligent technologies like AI help balance CMOs’ experience and creativity with data-driven insights and scholarly resources. These AI engines are capturing vast amounts of data from everywhere, helping us save time and money and make bolder decisions with confidence. Who wouldn’t want to jump in and see it for themselves?
As a CMO, I have used AI tools and am sold on the technology. These technologies can be used to:
- Improve marketing content and build better relationships (in 26 different languages!)
- Write appealing headlines
- Create engaging social media posts
- Generate video and podcast scripts
- Draft creative briefs
- Copywriter for Google ads
- Inject SEO content into online work
- Perform top-level market research
- Identify new trends
- Measure campaign effectiveness
- Bid on programmatic media buying
- Identify messages that resonate with the target audience to improve ROI
The list of what marketers can do with AI is endless.
Since I began using AI, I have reduced my personal dependence on help in creating the first drafts of almost all the content I own. AI does it for me. Plus, it’s so much fun!
See More: AI-Powered MarTech: Moving from Potential to Indispensable?
I have played around with the prompts to innovate, accelerate and execute campaigns, generate new ideas, and reduce time-to-market. I have also discovered several newer ways of executing marketing strategies. For example, I can use the Star Story Solution or the Rule of One Framework to create content, the Growth Pyramid Framework or the Growth Hack Canvas Framework to prioritize growth opportunities, the Self-Determination Theory to sell, and so on.
The possibilities for generative AI tools such as ChatGPT are enormous as long as you know how to write a strong prompt.
Moving forward, CMOs must reimagine the way their marketing teams function. As CMOs delegate low-level tasks to AI, they can spend their precious time on human ingenuity and creativity. AI will deliver a foundation on which to build our content and marketing. It will help CMOs leverage their existing internal skill sets more productively and free them up to learn new skill sets like prompt engineering. Investing in people adept at using AI will be the key to moving marketing to the next level, getting more out of budgets and keeping customers happy by giving them what they want.
In the last five years, digital B2B marketing has been transformed, and all campaigns now contain a significant digital component. But where an imbalance exists between investment and results, AI can fill the gaps, smooth the runway, and empower CMOs to drive their business forward.
Do you think CMO’s should adapt to and leverage AI in marketing ? Share with us on Facebook, Twitter, and LinkedIn . We’d love to hear from you!
MORE ON ON AI IN MARKETING
