YouTube Starts Testing New Search Insights Features for Content Creators

YouTube has recently started testing a few new Search Insights features in the Creator Studio to provide deeper insights to users on what their audiences are interested in. These insights are based on the audiences’ search and engagement activity and how they interact with other topics on the application.

New Elements Added to Creator Studio

The video-sharing platform by Google has added two new elements and one improvement to the Search Insights tool.

• Watch insights

With the addition of this element, creators and advertisers can get a better understanding of the actual engagement trends on YouTube clips. This is based on YouTube searches, what the audience is watching, and how these audiences move from one video to another, depending on recommendations.

The video-sharing platform is further adding new insights associated with what the viewers are watching related to a particular topic. The information will show the creators a guide on basing their new strategy for content effectively. 

According to the announcementOpens a new window , “Currently, Search Insights on desktop only shows what viewers are searching for, but now, we’re adding ‘Watch Activity’ for a topic. Creators can now review the top, rising, or recent videos in a topic so you can get a sense for what’s new.”  

Watch insights

Source: Creator InsiderOpens a new window

See more: YouTube Makes It Easier for Creators To Convert Longer Videos to Shorts

• Audience watch activity in a topic

Similar to gaining insights into the videos around a certain topic, creators can also gain insights into other topics related to the given one. The announcement says, “Often when creators are thinking of a new topic, they might wonder if there is an existing interest in related topics. Now, we share that information with you.”

Watch activity in a topic

Source: Creator InsiderOpens a new window

• Personal insights

Besides these two additions, YouTube is working on its personalized insights based on the audience’s unique interests or the creator’s saves. The save feature has been earlier used by creators on desktop, and now, it is available on mobile as well. Here, YouTube is planning to provide additional engagement data to aid in planning while displaying interest in other niches.

“Creators often get inspired by videos in adjacent niches, so we highlight relevant topics or areas adjacent to your current content,” says the announcement.

Why This Matters

Deeper and better insights can help creators and advertisers create better content strategies and campaigns for their audience. This is the reason YouTube launched the Search Insights/ResearchOpens a new window tab for the Creator Studio on the desktop. Since then, the platform has been working on expanding the feature to more markets and languages. These new analytics features are an attempt to bring additional insights to the mobile device as well, helping creators make informed choices regarding what they are creating and promoting.

How do you think these new analytics features will help you? Let us know on FacebookOpens a new window , TwitterOpens a new window , and LinkedInOpens a new window .

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