Don’t Let Google’s Announcement Distract You From Your Data Deprecation Plans
Forrester IT
MARCH 5, 2021
Google announced on Wednesday that it will not build alternate identifiers to track individuals as they browse across the web, nor will they use them in their products. Within 48 hours, some of adtech’s biggest stocks took a steep dive. But is the market’s concern warranted? We think probably not – there’s a lot of […].
Let's personalize your content