Promotions And Offer Management Providers Want To Help You Deliver Personalized And Compelling Incentives
Forrester IT
AUGUST 11, 2021
Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints.
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