Empowered Customers Seek Three Types Of Brand Experiences
Forrester IT
JANUARY 23, 2023
In 2023, Empowered Customers Are Engaging Differently With Brands In 2016, we introduced Forrester’s Empowered Customer Segmentation, based on consumer behavior we’ve been monitoring and analyzing since the 1997 launch of Forrester Analytics’ Consumer Technographics® survey data.
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