TD Ameritrade’s “Accountable CMO” Makes Marketing a Business Engine
Forrester IT
MAY 3, 2018
I have a new work crush. It happened, of all places, at the ANA’s Advertising Financial Management conference earlier this week in Hollywood, FL. My new marketer inspiration? Denise Karkos, CMO of TD Ameritrade, who talked us through what it means – and why it’s so CRITICAL – to be an accountable CMO. Here’s a […].
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