Mon.Sep 10, 2018

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Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester IT

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI.

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Why Google Fiber Is High-Speed Internet’s Most Successful Failure

CTOvision

Blair Levin and Larry Downes provide an article explaining why even in failing, Google Fiber changed the nature of competition in internet infrastructure and accelerated incumbent broadband investments by years on Harvard Business Review : In 2010, Google rocked the $60 billion broadband industry by announcing plans to deploy fiber-based home internet service, offering connections up […].

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Forget Everything You Think You Know About Marketing Planning

Forrester IT

What’s the first thing that comes to mind when you think about marketing planning? An annual rite of corporate governance? A forced march of endless meetings and spreadsheets? Guessing what your customers will want and where they will want it in 18 months? Existential dread? The exact opposite of why you became a marketer in […].

Meeting 214
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The 5G Race: China and U.S. Battle to Control World’s Fastest Wireless Internet

CTOvision

The next race in the tech arena has already begun – the 5G race! But who will emerge the winner? The United States or China? All the earlier telecom races started in the West largely driven by American and European tech companies with all other countries following suit. But the next era of 5G tech […].

Wireless 207
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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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5 Things We Learned About The Untapped Potential Of Loyalty Programs To Improve CX

Forrester IT

In Episode 154 of CX Cast (subscribe!), we were excited to have our colleague, Principal Analyst Emily Collins join us to talk about loyalty programs, and their influence on customer experience. Here are 5 things I learned during our conversation: Airlines started it. Loyalty programs started 30 plus years ago in the airline industry, as a reaction to deregulation.

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Enterprise Blockchain Struggles To Carve Out A Niche

CTOvision

In a recent piece in Forbes, Jason Bloomberg captures some of the current challenges for blockchain solutions, and sheds light on what may be some of its most promising capabilities: Blockchain tech has been heralded as ‘revolutionary,’ with a promise to ‘change the world’ with decentralized, permissionless blockchain solutions. The tech promises a whole new […].

More Trending

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Use Cases From The Business History of the Internet of Things

CTOvision

Siya Carla explains how past uses of IoT technology can benefit businesses in the future in a piece on Business: No matter how long a technology has been in the market, shaping it into a usable design, transforming it into a product or service and getting it accepted and used by customers is going to […].

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What Boards and CEOs Should Be Asking CIOs

Information Week

Boards and CEOs are more tech-savvy than they once were, but they still don't always know the best questions to ask CIOs. With the push for digital transformation they need to be armed with the right questions at the right time.

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Software developers now more valuable to companies than money: so what is a board to do?

CTOvision

A full quarter-century into the era of the modern consumer internet, the C-suite is still grappling with the fundamental problem dubbed digital transformation. One reason this challenge is so pernicious is that it can’t be solved the way most transitions can, with money and management consultants. Instead, it requires the expertise of a new breed […].

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Enter the Co-Economy: A New Era for Innovation

Information Week

The days when businesses could succeed with innovation without partnering are pretty much gone.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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4 Tips on How to Run a Successful Retail Business

Galido

Information Technology Blog - - 4 Tips on How to Run a Successful Retail Business - Information Technology Blog. In the age of the internet, where online shopping is proving a popular means of clothes and food shopping, it may seem difficult to keep up when you have a brick-and-mortar retail business. High street shops, however, are not fading into oblivion.

Retail 77
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Bootstrapping an etcd Cluster with TLS using Kubeadm

Scott Lowe

The etcd distributed key-value store is an integral part of Kubernetes. I first wrote about etcd back in 2014 in this post , but haven’t really discussed it in any great detail since then. However, as part of my recent efforts to dive much deeper into Kubernetes, I needed to revisit etcd. In this post, I wanted to share how to boostrap a new etcd cluster with TLS certificates using kubeadm.

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How to Ditch Operations Ticketing Systems

Information Week

Damon Edwards, founder, Rundeck Inc. says ticketing systems are expensive and wasteful. Here's his advice for IT groups that want to ditch the old queue.

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Three Aspects of Leading Breakthrough Innovation

Future of CIO

The path for innovation blossom can be iterative, evolutionary, revolutionary, or disruptive. The highly innovative organizations embed innovation into every aspect of their organization. High performers adopt spiral approaches for managing the breakthrough innovation. Breakthrough innovation brings something new to the party - something that couldn't have been possible.

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20 Common Mistakes Made by Inexperienced Project Managers

You’ve read the PMBOK® Guide several times, taken the certification exam for project managers, passed, and you are now a PMP®. So why do you keep making rookie mistakes? This whitepaper shows 20 of the most common mistakes that young or inexperienced project managers make, issues that can cost significant time and money. It's a good starting point for understanding how and why many PMs get themsleves into trouble, and provides guidance on the types of issues that PMs need to understand.

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The Monthly “Digital Fit” Book Tuning: In Pursuit of the Alternative Structures and Solutions Sep. 2018

Future of CIO

Digital makes a significant impact on every aspect of the business from people, process to technology, both horizontally and vertically. Digital becomes the very fabric of high performing business, being outside-in and customer-centric is the new mantra for forward-looking and high mature digital organizations today. But what are digital organizational traits, how to define digital fit and take a structural approach for digitalization?

How To 40