The 2017 Enterprise Architecture Awards: Driving The Customer-obsessed Digital Business
Forrester IT
FEBRUARY 21, 2017
Just about every company Forrester works with tells us they are driving to become Digital Businesses. But not just 'digital' as a technology imperative - they are investing in digital to dramatically change how they serve their customers - with target benefits rippling over to customer retention and acquisition. We call this focus Customer-obsessed Digital Business.
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