Thu.Jan 17, 2019

It’s Time To Mainstream ABM

Forrester IT

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing.

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What is driving Europe’s tech economy?

Datacponomy

Here is what “The State of European Tech 2018”, a data-driven analytical report by Atomico reveals about the factors that are accelerating the growth of tech in the European economy The comparison of Europe’s tech scene with Silicon Valley in the U.S and Asia (particularly China) has been a topic.

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Forrester IT

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution Brands are jumping into the messy arena of polarizing issues with greater fervor – and Gillette just raised the stakes.

Quantum-embedded chips could secure IoT

Network World

Microprocessors that are unique to each Internet of Things (IoT) device is the way forward in the ongoing and tricky quest to secure the IoT, says Crypto Quantique. One idea is that by making each chip one of a kind and unclonable, an application would become almost impossible to hack. The U.K.-based based startup says it has introduced “the world's most advanced security product for IoT devices.”

An Adult Conversation About Estimates

Speaker: Beekey Cheung, Software Consultant, Professor Beekums, LLC

Estimates are a contentious topic in software development. Most of our development teams hate providing estimates and many managers are starting to view them as unnecessary. As senior software leaders, how can we determine whether estimates are helpful or harmful to our teams? We are excited to be joined by Beekey Cheung, a software consultant and blogger known as Professor Beekums, who has helped many leaders and teams go from fearing estimates to using them appropriately. He'll walk us through the value of estimates, how to overcome the hesitancy many have in giving them, and how to provide better estimates.

Forrester Online Survey: Organize To Deliver And Manage Application Transformation

Forrester IT

Every company faces a central dilemma: how to resolve the standardization and differentiation of its business apps to win, serve, and retain customers. That’s why we are still getting a lot of questions about this report.

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More Trending

Facebook: The Myth Of The Monopoly

Forrester IT

After a tumultuous 2018, Facebook’s fate looks bleak.

EaseUS Data Recovery Wizard Free Review: : Recover Files Easily!

Galido

Information Technology Blog - - EaseUS Data Recovery Wizard Free Review: : Recover Files Easily! Information Technology Blog. EaseUS Data Recovery Wizard Free is software that can solve the problems of many people struggling with the loss of sensitive data without spending impossible figures.

Gillette Just Admitted That It Has No Values

Forrester IT

I’ve held off blogging about Gillette’s “We Believe” campaign, as there are plenty of pundits praising and trashing its strategy, execution, and use of the term “toxic masculinity.” ” But this response published today in Fast Company reveals that Gillette made the most fundamental error of all: wading into a social issue without a strong commitment […

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Key Power Tips On How To Build A Marketing Campaign That Helps

Galido

Information Technology Blog - - Key Power Tips On How To Build A Marketing Campaign That Helps - Information Technology Blog.

The Six Principles of Persuasion

Speaker: Michael Carducci, CTO, Mago:Tech

As senior tech leaders, we often fall prey to thinking that a “good idea” and logical case is sufficient to get the desired response and result. We might be trying to get our CEO on-board with investment in a new technology or a rearchitecture effort, or we might want culture or process changes by our team. Our “good idea” is simply the beginning. An idea must be communicated; a case must be made; and ultimately other people must be persuaded to get onboard. Michael Carducci brings a fascinating background to this webinar. He’s a technologist and regularly works to help senior leaders improve their results. He’s also a professional mentalist and has been a student of psychology, human behavior and the principles of influence for nearly two decades.

Perficient Elevates Chef to Strategic Partner Status

Perficient - Digital Transformation

Perficient is excited to announce that Chef is moving to a Strategic Partnership. They will join other distinguished partners on this list, including Red Hat, Google, and AWS. These companies represent continually high levels of success and achievement at Perficient.

Can a Hybrid Cloud Strategy Boost IT Transformation Adoption?

Information Week

Breaking out of old perceptions about the role of IT departments be the key to being part of companies' overall digital transformation strategies

Perficient Elevates Chef to Strategic Partner Status

Perficient - Digital Transformation

Perficient is excited to announce that Chef is moving to a Strategic Partnership. They will join other distinguished partners on this list, including Red Hat, Google, and AWS. These companies represent continually high levels of success and achievement at Perficient.

Quantum-embedded chips could secure IoT

Network World

Microprocessors that are unique to each Internet of Things (IoT) device is the way forward in the ongoing and tricky quest to secure the IoT, says Crypto Quantique. One idea is that by making each chip one of a kind and unclonable, an application would become almost impossible to hack. The U.K.-based based startup says it has introduced “the world's most advanced security product for IoT devices.”

Schema Evolution Patterns

Speaker: Alex Rasmussen, CEO, Bits on Disk

If you want to make your development team squirm, ask them about database schema changes or API versioning. Most development teams struggle with changing database schemas and updating API versions without breaking existing code. Alex Rasmussen is an expert in helping teams through these struggles. His talk will examine database schema changes and API versioning as two instances of schema evolution: how your systems respond when the structure of your structured data changes.

FlexDeploy Loves OIC: Series Overview

Flexagon

Oracle Integration Cloud (OIC) is an exciting new platform for performing integrations for on-premise and cloud applications. FlexDeploy is a DevOps platform for CI/CD and Release Automation which supports OIC out of box. FlexDeploy strives to provide unmatched support for many commercial tools across a wide variety of technologies, such as: database, middleware, OIC E-Business. Read more. The post FlexDeploy Loves OIC: Series Overview appeared first on Flexagon.

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How Would you Calculate the Organization’s Performance Score of Digital Transformation

Future of CIO

The digital transformation represents the next stage of business maturity. It has to permeate into business vision, strategy, culture, communication, and processes. Thus, performance management should take a multidimensional approach, to connect all important dots, with multifaceted perspectives.

The New Book “Quality Master” Chapter V Introduction: Quality Management Practices

Future of CIO

Quality is defined as being suitable for its intended purpose and satisfying customer expectations. Quality is not just the specific task of one single business department or function; it is one of the management disciplines which need to be taken in a systematic way.

The Weekly Insight of the “Future of CIO” 1/17/2019

Future of CIO

Blogging is not about writing, but about thinking, brainstorming, innovating and sharing. The “Future of CIO” Blog has reached 2.8 million page views with 5300+ blog posting in 59+ different categories of leadership, management, strategy, digitalization, change/talent, etc.

Team Leadership in the Age of Agile

Speaker: Roy Osherove, Technology and Leadership Consultant

Why is implementing new frameworks, from SCRUM to self-organized teams, so much harder than understanding them? Roy Osherove has the solution. Tune in and learn to recognize what state your team is in, to support them accordingly, and to help them adopt the best practices given where they are today.