Thu.Jan 17, 2019

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It’s Time To Mainstream ABM

Forrester IT

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer. It’s taken a couple of years to […].

B2B 405
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Quantum-embedded chips could secure IoT

Network World

Microprocessors that are unique to each Internet of Things (IoT) device is the way forward in the ongoing and tricky quest to secure the IoT, says Crypto Quantique. One idea is that by making each chip one of a kind and unclonable, an application would become almost impossible to hack. The U.K.-based startup says it has introduced “the world's most advanced security product for IoT devices.

Security 147
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Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Forrester IT

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution Brands are jumping into the messy arena of polarizing issues with greater fervor – and Gillette just raised the stakes. After 30 years of sitting on the sidelines, Gillette is passing its razor like a baton with an overture […].

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Where Are Privacy Boundaries in an Age of Government Interception?

Information Week

A new encryption-focused law in Australia highlights the need for all parties to come together to identify a solution that protects privacy, e-commerce, and people and institutions.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Gillette Just Admitted That It Has No Values

Forrester IT

I’ve held off blogging about Gillette’s “We Believe” campaign, as there are plenty of pundits praising and trashing its strategy, execution, and use of the term “toxic masculinity.

Social 360
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Can a Hybrid Cloud Strategy Boost IT Transformation Adoption?

Information Week

Breaking out of old perceptions about the role of IT departments be the key to being part of companies' overall digital transformation strategies.

Strategy 114

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Key Power Tips On How To Build A Marketing Campaign That Helps

Galido

Information Technology Blog - - Key Power Tips On How To Build A Marketing Campaign That Helps - Information Technology Blog. If you’re looking for better ways to ensure your branding gets itself known to your niche and your industry, you’re most likely going to rely on marketing magic – but sometimes, it’s not enough to just rely on your usual strategies that gave you the kind of leads and sales you have today.

How To 72
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Facebook: The Myth Of The Monopoly

Forrester IT

After a tumultuous 2018, Facebook’s fate looks bleak. While the characteristic hope of the New Year lingers, you might look at the glimmers of positive news around Facebook with optimism: Advertisers are still using it; the company is investing in local news partnerships in a public display of its commitment to quality reporting; and consumers […].

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Quantum-embedded chips could secure IoT

Network World

Microprocessors that are unique to each Internet of Things (IoT) device is the way forward in the ongoing and tricky quest to secure the IoT, says Crypto Quantique. One idea is that by making each chip one of a kind and unclonable, an application would become almost impossible to hack. The U.K.-based startup says it has introduced “the world's most advanced security product for IoT devices.

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FlexDeploy Loves OIC: Series Overview

Flexagon

Oracle Integration Cloud (OIC) is an exciting new platform for performing integrations for on-premise and cloud applications. FlexDeploy is a DevOps platform for CI/CD and Release Automation which supports OIC out of box. FlexDeploy strives to provide unmatched support for many commercial tools across a wide variety of technologies, such as: database, middleware, OIC E-Business.

Oracle 60
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GEP Procurement & Supply Chain Tech Trends Report

The technological landscape is dynamic and changes quickly. And for procurement and supply chain leaders looking to harness the power of technology to navigate complex challenges and an uncertain business environment, keeping up with the latest trends can be its own obstacle. So, what’s on the technological horizon for procurement and supply chain for the year ahead?

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How Would you Calculate the Organization’s Performance Score of Digital Transformation

Future of CIO

The digital transformation represents the next stage of business maturity. It has to permeate into business vision, strategy, culture, communication, and processes. etc. Thus, performance management should take a multidimensional approach, to connect all important dots, with multifaceted perspectives. In practice, the more meaningful the thing you want to assess, the harder you can measure it objectively.

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What is driving Europe’s tech economy?

Dataconomy

Here is what “The State of European Tech 2018”, a data-driven analytical report by Atomico reveals about the factors that are accelerating the growth of tech in the European economy The comparison of Europe’s tech scene with Silicon Valley in the U.S and Asia (particularly China) has been a topic. The post What is driving Europe’s tech economy? appeared first on Dataconomy.

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The Weekly Insight of the “Future of CIO” 1/17/2019

Future of CIO

Blogging is not about writing, but about thinking, brainstorming, innovating and sharing. The “Future of CIO” Blog has reached 2.8 million page views with 5300+ blog posting in 59+ different categories of leadership, management, strategy, digitalization, change/talent, etc. The “ Digital Master ” book series includes 25 books to share insight from the multidimensional digital lens and perceive the multi-faceted impact the digital era upon us is making to the businesses and society.

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EaseUS Data Recovery Wizard Free Review: : Recover Files Easily!

Galido

Information Technology Blog - - EaseUS Data Recovery Wizard Free Review: : Recover Files Easily! - Information Technology Blog. EaseUS Data Recovery Wizard Free is software that can solve the problems of many people struggling with the loss of sensitive data without spending impossible figures. Here we will review your data recovery solution, Data Recovery Wizard Free 12.8, effective and immediate software to recover data lost or data deleted by mistake.

Data 84
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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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The New Book “Quality Master” Chapter V Introduction: Quality Management Practices

Future of CIO

Quality is defined as being suitable for its intended purpose and satisfying customer expectations. Quality is not just the specific task of one single business department or function; it is one of the management disciplines which need to be taken in a systematic way. Quality Management is not one department’s work; it needs to be embedded in all management disciplines.