Finding The SaaS Goldilocks Zone: Value-Based Pricing That’s Just Right
Forrester IT
OCTOBER 7, 2020
B2B organizations are increasingly striving to develop a value-based approach to pricing software-as-a-service and subscription offerings, assuming all customers are looking for the same value because they share a requirement for the same type of offering. But every customer has a different idea of what price is “just right.”.
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