Mon.Aug 19, 2019

The Importance Of Defining Event ROI In The B2B Marketing Mix

Forrester IT

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” ” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.*

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Beat the Odds: How to Conquer Common AI Challenges

Information Week

Some of the keys to success with an AI implementation may seem basic, but they really can make a difference

How To 126

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CX SF 2019: Don’t Claim A Good CX Until Customers Say They’ve Succeeded

Forrester IT

Shortly after I joined Forrester’s customer experience (CX) research team, I took a trip out to San Francisco to visit with some of my old friends and contacts in the tech industry. While there, I asked each one a simple question: “What do you do for your customers?”

Outlook is Good for Health Care, Thanks to Big Data

Information Week

Technology improvements in recent years are making it possible to overcome the decades of siloed, inaccessible, consumer data

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Future of Retail ; From Store to Stage

Forrester IT

Did you know that 90 former Toys R Us big box stores are now Urban Air Adventure Parks? link] Here at Forrester we’ve been anticipating that retail, entertainment and hospitality would ultimately merge. We discussed the trend here : [link] and have more researh in the pipeline for you.

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Join Perficient at Pivotal SpringOne Platform 2019

Perficient - Digital Transformation

Fall is right around the corner, which means SpringOne 2019 will be here before you know it. Continue moving forward with your innovation goals this October by meeting Perficient at Pivotal SpringOne Platform!

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Agile Planning Business Roadmaps, Architecture Standards, and DevOps Releases

Social, Agile and Transformation

Agile planning doesn't end when stories are written, accepted by the team, sized, and ready for development. Story writing is one aspect of agile planning, but it's not the only one. At StarCIO, agile planning is done at several levels depending on the complexity of the requirement.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift – the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground.

SCCM Task Automation Application Deployment Updates – Patch My PC Review 2

Anoop

Subscribe YouTube Channel [link]. and Facebook Page to get latest updates. link]. This post is the continuation of “SCCM Application Creation Automation – Patch My PC Review 1.” ” In this post, Review #2, you are going to see more details from the SCCM side. Let’s see how Patch My PC can help with SCCM automation activities like third-party software updates and application creation. Introduction SCCM third-party software […].

Finding Answers In Your Data Should Not Be a Chore

Perficient - Digital Transformation

I hate looking for clothes to wear, especially if I’m in a hurry. Sometimes life gets crazy and my favorite shirt may still be in the dryer, or I can’t find the match to a sock I already have in my hand. Something easy can turn into a chore very quickly when things aren’t organized.

Business Agile: A Roadmap for Transforming Your Management & Adapting to the VUCA Environment

Speaker: Peter Taylor, Speaker/Author, The Lazy Project Manager

Businesses everywhere are trying to “get business agile”—but it’s not easy to adapt to becoming this adaptive. How can conventional organizations succeed in this transformation? In this webinar, Peter Taylor will walk through the change process step by step, and look at a tried and tested transformation roadmap: benefits are outlined, solutions to common challenges offered, and tried and tested methods and tools provided. It will be a guide towards a decentralized and management style that offers more successful decision making through collaboration.

How Younger Employees Communicate in the Enterprise

Information Week

Millennial and Zennials are well established in the workplace. So, are their communication preferences different from those of Baby Boomers and GenX

Recommendations for Oracle OpenWorld 2019

Flexagon

Oracle OpenWorld 2019 in San Francisco is coming up quickly. It’s the biggest Oracle event of the year with a lot of great presentations and amazing influencers. Flexagon’s President, Dan Goerdt, is a conference veteran, attending and speaking at over 10 events in 2019. I sat down to ask Dan about what he is most. The post Recommendations for Oracle OpenWorld 2019 appeared first on Flexagon.

Make Radical Shift to Improve IT Organizational Maturity

Future of CIO

Information Technology is permeating into every corner of the organization and continues to grow in importance to the company.

The VoIP connection: Don’t be jittery with bad audio quality

Spearline Testing

Have you ever had a jumbled up conversation, where you and your friend are saying two completely different things, crossing over and having the most incoherent discussion? A little bit frustrating, isn't it? This is a widespread problem when it comes to calls online.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Best “Rule”Quotes of “Digital Master” Aug. 2019

Future of CIO

" Digital Master ” is a series of guidebooks (28 + books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way, and avoid “rogue digital.”

Seeking Big A.I. Advances, a Startup Turns to a Huge Computer Chip

CTOvision

Tucked in the Los Altos hills near the Stanford University campus, in a low-slung bunker of offices across from a coffee shop, is a lab overflowing with blinking machines putting circuits through their paces to test for speed, the silicon equivalent of a tool and die shop.

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The Monthly Learning Summary: Knowledge and Expert Power Aug. 2019

Future of CIO

High organizational learning relates to high response in recognizing and addressing system constraints, adapt to the ever-changing environment.

What you need to know about Cloudera vs. AWS for big data

CTOvision

When it merged with fellow big data management vendor Hortonworks in January 2019, Cloudera Inc. gained a better chance to compete with cloud providers’ Hadoop offerings — setting up an AWS faceoff. The upcoming Cloudera Data Platform (CDP) will be an open source, cloud-hosted big data offering meant to challenge Amazon Elastic MapReduce (EMR) — […].

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

Blockchain: a friend to digital continuity and lightweight workflow tool

CTOvision

Read Nick Ismail explain how blockchain technology can be an aid to digital continuity on Information Age : Blockchain is a friend to digital continuity. And, here’s why. There is a very natural connection between the way that blockchain can make data traceable on the abstract engineering layer across the physical supply chain. In the aerospace […].

Beware: In IIoT, Overreliance On Edge Can Lead To ‘Premature Optimization’

CTOvision

Read why Satish Gannu says that overreliance on technology could lead to premature optimization on Forbes : One piece of (not always popular) advice I give industrial internet of things customers is to resist being swept up in the hype-wave of edge computing. Research company IDC has forecast that 40% of internet of things (IoT)-created […].

Ikea goes all in on smart home tech

CTOvision

Ikea is formalizing what has recently become all too obvious: the company is making a major bet on smart home tech as a source of new revenue. To do this, Ikea announced that it will invest heavily in a new “Ikea Home smart” business unit with end-to-end responsibility for its burgeoning portfolio of smart devices. […].