The Importance Of Defining Event ROI In The B2B Marketing Mix
Forrester IT
AUGUST 19, 2019
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.* Both are important to consider when assessing the value that physical events deliver. While you can attribute some ROI […].
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