Fri.Apr 01, 2022

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How ABM Technology Is Evolving The Modern Marketing Landscape

Forrester IT

The landscape for Account Based Marketing (ABM) continues to evolve and mature, but what does it mean to do ABM? For some organizations, it is a subset of the business that focuses on a select few accounts, for others it is a set of tactics driven by tools and technologies.

Tools 195
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What’s New on CompTIA A+?

Association of Information Technology Professional

Learn how the new CompTIA A+ has been updated to reflect the changing role of IT support in a hybrid work environment.

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Privacy Isn’t Binary: The 2021 US Privacy Segmentation

Forrester IT

Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases. Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing. To quote Ted Lasso, “Different people are … different.

Data 195
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“Browser in the Browser” attacks: A devastating new phishing technique arises

Tech Republic Security

A phishing technique called Browser in the Browser (BITB) has emerged, and it’s already aiming at government entities, including Ukraine. Find out how to protect against this new threat. The post “Browser in the Browser” attacks: A devastating new phishing technique arises appeared first on TechRepublic.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Three Critical Factors For Designing A Marketing Operations Function That Supports Growth

Forrester IT

One of the first questions every marketing leader must be able to answer for every major effort they oversee, and even some they do not, is: “What are the tools, processes, data, resources, and measurements I need to have in place to be as effective and efficient as possible?” To answer this question, marketing leaders […].

Resources 195
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Ransomware attacks are on the rise, who is being affected?

Tech Republic Security

A report from NCC Group profiles the industries plagued by ransomware as well as the most active hacking groups in February. The post Ransomware attacks are on the rise, who is being affected? appeared first on TechRepublic.

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More Trending

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Digital Transformation Phase 2: Increased Efficiency and Heightened Security Risk

Tech Republic Security

As digital transformation takes hold, companies must employ zero trust to fully secure the expanded threat layer that drives efficiency. The post Digital Transformation Phase 2: Increased Efficiency and Heightened Security Risk appeared first on TechRepublic.

Security 176
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Upcoming Data Storage Technologies to Keep an Eye On

Information Week

Ensuring long-term data integrity has challenged researchers for decades. Here's a look at where data storage technology is heading next.

Storage 194
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Phishing attacks exploit free calendar app to steal account credentials

Tech Republic Security

A credential harvesting campaign spotted by INKY at the end of February tried to lure its victims to Calendly, a legitimate and free online calendar app. The post Phishing attacks exploit free calendar app to steal account credentials appeared first on TechRepublic.

Security 149
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Intune Win32 App Deployment Toast Notification | User Experience

Anoop

Hello - Here is the new HTMD Blog Article for you. Enjoy reading it. Subscribe to YouTube Channel [link]. and Facebook Page to get the latest updates. [link]. Read More. The post Intune Win32 App Deployment Toast Notification | User Experience appeared first on HTMD Community Blog #1 Modern Device Management Guides - Windows 11 | SCCM | ConfigMgr | Intune | AVD | Windows 10 | Windows 365 | Cloud PC by Jitesh Kumar.

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GEP Procurement & Supply Chain Tech Trends Report

The technological landscape is dynamic and changes quickly. And for procurement and supply chain leaders looking to harness the power of technology to navigate complex challenges and an uncertain business environment, keeping up with the latest trends can be its own obstacle. So, what’s on the technological horizon for procurement and supply chain for the year ahead?

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Combatting digital ignorance

CIO Business Intelligence

People who study technology value creation ceaselessly argue which tech term of art is least illuminating and most irksome. Is it digital transformation (the phrase that has launched a thousand consultancies and as many failed strategies)? Is it cloud computing? Is it the ridiculously overhyped and inexplicably under-explained 5G? Or is it the recently coined metaverse?

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Get a CompTIA cybersecurity education online for an in-demand career

Tech Republic Security

Have you been considering a change of careers? Or would you just like to learn more about cybersecurity? Here's your chance while it's on sale for $49. The post Get a CompTIA cybersecurity education online for an in-demand career appeared first on TechRepublic.

Education 123
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Google Docs will start nudging some users to write less dumbly

The Verge

Users will have the option of turning the suggestions off. | Image: Google. Google Docs could soon suggest ways to improve the quality of your writing in addition to fixing straightforward grammar and spelling errors, the company has announced. A purple squiggly line will appear under suggestions to help make your writing more concise, inclusive, active, or to warn you away from inappropriate words.

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Airtable vs Asana: Project management software comparison

Tech Republic

Airtable is designed for companies who need an all-in-one project management and data visualization software, while Asana works best for companies who need to integrate their existing business apps. The post Airtable vs Asana: Project management software comparison appeared first on TechRepublic.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Twitch stops paid-for promotion feature after porn appears on its front page

TechSpot

Twitch's channel-boosting feature has been around since December 2020. It initially worked using free channel points that were pooled by viewers during Community Challenges. The boost reward promoted streams to highly visible parts of Twitch, allowing more people to discover streamers, their content, and their community.

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How to use Universal Control to access your iPad and its files from macOS

Tech Republic

Use Universal Control to control multiple iPad or Mac devices from a single host Mac by adding them as additional displays in macOS 12.3. Easily drag and drop to share files, text and more. The post How to use Universal Control to access your iPad and its files from macOS appeared first on TechRepublic.

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Classic Doom mod adds ray tracing support

TechSpot

id Software's Quake II received the ray tracing treatment in 2019, and similar support came to Doom Eternal last year. Now, it's time for the game that started it all to get some new eye candy.

Software 106
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Amazon workers vote to unionize Staten Island warehouse

The Verge

Workers at Amazon’s Staten Island fulfillment center voted whether to unionize | Photo by Michael M. Santiago/Getty Images. Workers at an Amazon warehouse in New York City have voted to unionize, an historic first for workers at the e-commerce company. The final tally was 2,654 yes votes, and 2,131, with 67 challenges. The workers at the JFK8 fulfillment center in Staten Island will join the Amazon Labor Union, as the number of challenges is not sufficient to affect the outcome.

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20 Common Mistakes Made by Inexperienced Project Managers

You’ve read the PMBOK® Guide several times, taken the certification exam for project managers, passed, and you are now a PMP®. So why do you keep making rookie mistakes? This whitepaper shows 20 of the most common mistakes that young or inexperienced project managers make, issues that can cost significant time and money. It's a good starting point for understanding how and why many PMs get themsleves into trouble, and provides guidance on the types of issues that PMs need to understand.

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AMD benchmarks show the Radeon RX 6500M outperforming the Intel Arc A370M

TechSpot

The comparison slide was posted by the official AMD Radeon RX Twitter account. It highlights how both the Radeon RX 6500M and Arc A370M are built on TSMC's N6 node, though Intel leads the transistor count with 7.2 billion while AMD's offering has 5.4 billion. The ACM-G11 GPU features eight.

Intel 105
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Oracle cranks up MySQL HeatWave’s thermostat for in-database machine learning

Venture Beast

In making its move to becoming a serious competitor in the MySQL space, Oracle took the database in a unique direction with HeatWave: It optimized for analytics in addition to transaction processing by taking advantage of MySQL’s support for pluggable storage engines. Read More.

Oracle 102
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Scientists have sequenced the full human genome for the first time

TechSpot

Scientists have finally finished mapping the human genome, a project that has collectively spanned more than two decades. If this sounds like déjà vu, there's a good reason for it.

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Trello vs Jira: How to choose the best project management software for your team

Tech Republic

Choosing a task management system can be daunting. We’ll boil down two large players in the space by walking through the features of Trello and Jira and determining which is most useful. The post Trello vs Jira: How to choose the best project management software for your team appeared first on TechRepublic.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Surprise book series smashes previous Kickstarter record by more than double

TechSpot

Pebble Time generated $20,338,986 from 78,471 backers when its campaign wrapped up in March 2015. The color e-paper smartwatch has reigned supreme as the most-funded Kickstarter campaign ever since… that is, until last month.

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Google Cloud brings its search smarts to retail customers

CIO Business Intelligence

Google Cloud has released a new fully managed search tool, called Retail Search, which is aimed at retailers who are concerned about product discovery on their digital platforms. The service is intended to solve a common retail challenge of losing customers when they don’t immediately find their desired product on an ecommerce platform. This phenomenon, which Google calls search abandonment, could cost US retailers around $300 billion each year, according to research conducted jointly by Google

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Sabrent launches 8TB Rocket 4 Plus for serious storage enthusiasts

TechSpot

The Sabrent Rocket 4 Plus is one of our favorite SSDs and starting this week there's a bigger and badder 8TB version for those in need of ample and fast storage (for a whooping $1,500!).

Storage 102
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Google Meet looks to match Zoom with key security feature

Venture Beast

Bringing end-to-end encryption to secure all meetings on Google Meet will match Zoom's offering - and may surpass that of Microsoft Teams. Read More.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Windows 11 can now be installed on Steam Deck

TechSpot

Likely the most noteworthy detail in the patch notes for the latest Steam Deck OS beta is the added support for firmware Trusted Platform Module (fTPM), which lets users install Windows 11 on the device. The BIOS feature is a common solution to what became a controversial requirement for Windows.

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America finally gets an Amazon union

Vox

Former Amazon employee Chris Smalls, who founded the Amazon Labor Union, has unionized the first Amazon warehouse in the US. | Seth Wenig/AP. Amazon wanted to make former employee Chris Smalls the face of labor activism. He just handed Amazon its first US union. In one of the biggest worker victories in modern US labor history, a majority of employees at an Amazon warehouse in Staten Island, New York, have voted to unionize with a worker-led union that didn’t even exist a year ago.

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Intel launches retro-style browser game called Pixel Pat, featuring CEO Pat Gelsinger

TechSpot

The aptly named Pixel Pat, which you can try here, is a free, endless runner put together by Intel. This writer assumed it was an April Fools' Day joke that the company may have posted a day early, and in a way, maybe it is, but you can still play.

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NASA to conduct elaborate dress rehearsal with new megarocket this weekend

The Verge

NASA’s Space Launch System on the launchpad at Kennedy Space Center | Photo by Loren Grush / The Verge. For the next three days, NASA is staging an elaborate dress rehearsal with its massive new rocket, the Space Launch System — practicing all of the major steps the agency will have to perform when the vehicle launches for the very first time. It’s a major milestone for the rocket’s development and one of the last major tests it must undergo before the vehicle can be cleared to fly sometime this

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.