The Chief Growth Officer: Proxy or Prophet?
Forrester IT
MAY 31, 2019
In our 2018 CMO Predictions, in the wake of Coca-Cola replacing its CMO with a chief growth officer (CGO) and the emergence of this role in other companies like Hershey’s and Kellogg, Forrester predicted that even more CMO roles at major brands would be usurped by a CGO. Now in 2019, with Unilever CMO Keith […].
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