The 8 sources of customer value in mobile apps and marketing
Trends in the Living Networks
JUNE 30, 2011
When I recently ran a webinar series for Ketchum on Tapping the Power of Mobile, our second session focused on running successful mobile campaigns. Perhaps the most important thing that companies and agencies delving into mobile marketing need to understand is that there must be real value for customers and consumers in order for the campaign to have any success.
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