Metrics and Big Data: How to measure the value of big data for your business
CTOvision
NOVEMBER 27, 2013
'By Bob Gourley With the herald of innovative, personal, smart and targeted marketing, ‘big data’ offers enticing and varied advantages for businesses. The ability uncover and harness data, to tackle and tame the informational chaos presented, is increasingly expected of most organisations. But how do you know how useful and profitable data will be for your business uniquely?
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