Survive the Economic Downturn and Pave the Way for Innovation in Automotive and Networking

Suggestions to Optimize Holiday Sales, Quality Assurance and Connectivity

November 11, 2022

Heading into recession, we look at a few recommendations for marketers, QA teams, automotive companies as well as the organizations looking into network infrastructure management and connectivity solutions. 

Tips To Race Ahead of Inflation This Holiday Season

As organizations prepare to head into the holiday season, there is a fear looming on marketers in the form of a potential recession ahead that might impact their sales numbers. Nevertheless, they can hope to see a silver lining in the form of winning over the competition through the right mix of strategies, technology and tricks to lure the customers! One of such assurances comes from the fact that most of the customers may be inclined to shop online as per the findings in a recent eBay Ads’ SurveyOpens a new window . Personalized ad experiences, options to Buy Now, Pay later (BNPL), cashback coupons and secure mobile app transactions could help retailers to attract and retain customers successfully.

Read more about this here.

Economic Downturn 2023: Strategies to Handle the QA Team that Help to Survive and Thrive

Over the next few months, the world will likely soon face an economic downturn. To better face the mammoth challenge ahead, the organizations will have to plan and implement the right strategies to survive and thrive in these difficult times. A few quick saves can involve reviving the financial management, cutting unnecessary costs and consolidating the products and services of multiple business units, where feasible. One of the most effective ways to optimize a company’s spending could involve outsourcing software testing, discusses our guest author, Ran Rachlin, CEO and founder of Ubertesters company. QA (quality assurance) involves less intellectual property, so it can be easily managed by having an experienced in-house QA lead coordinating with the remote QA professionals. Crowdsourced software testing is another cost-effective way of going about it.

Read more about this here.

Rapid 5G Growth Drives Latest Automotive Innovations

As the commercialization amidst the cutthroat competition in the automotive industry comes to the fore, the companies are looking for ways to create a modern vehicle that will serve as a personalized smartphone, automated assistant, and real-time traffic and weather correspondent while also being able to transmit data in emergencies securely. Our guest author, Ram Iyer, Senior VP, SBU Connectivity at HARMAN discusses how this puts 5G wireless data at the forefront of the latest automotive innovations. The vehicle-to-everything (V2X) technology ensures privacy and safety for the drivers and operators through a small touchscreen in the vehicles. This is possible due to the sensors supported by 5G transmission embedded in the automobiles. In the era of electric cars and autonomous driving, the in-vehicle advancements like these and more, are key to reducing traffic-related incidents

Read more about this here.

Tidbits from our Expert Contributors’ desk

Connectivity: What To Expect As We Move Into The Future

Two-dimensional devices are a thing of the past as an array of technology advancements related to virtual reality, augmented reality are catching up in the space of emerging technologies. A variety of innovations, including bio-digital interfaces and exoskeletons, are some of the different forms of the augmentation of the human body we can expect to see in the next decade, explains our expert contributor, Evan Kirstel. To add to this, the network connectivity is expected to become highly flexible, reliable, efficient with reduced latency. Just like any cloud service, network-as-a-service will soon enable businesses as well as the community, in general with the ability to digitize the physical networks and optimize the network infrastructure.

Read more about this here.

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Sneha Nalawade
Sneha brings more than a decade of varied experience in the B2B marketing space, including over 6 years of leading demand gen campaigns in the APAC & EMEA regions; and now, as one of the leaders of Content Ops at Spiceworks News & Insights. She excels in exploring the pulse of audiences in the B2B technology space and translates those insights into our very popular Guest Author & Expert Contributor programs. A certified German language professional, she head-bangs to Deutsche rock and loves to travel.
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