Predictions 2017: CEOs Invest Billions To Transform Operations With Digital Tech
Forrester IT
NOVEMBER 1, 2016
You've been creating digital customer experiences for years now. You've built a successful app. You've assembled a martech/adtech stack. You may even have started swinging at omnichannel delivery or harnessed AI or piloted a connected product. So it's time to declare victory on digital transformation, right? Think again. Digital customer experiences are only the shining faces of a digital business.
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