Customer-Obsessed Businesses Driving Infrastructure Transformation
Forrester IT
JUNE 1, 2016
Customers today are hyper-connected and their connectivity is rewriting the rules of business. Access to mobility, social networks, wearable devices, connected cars and hotels managed by robots are rapidly changing the behaviors of how customers engage and purchase. Think how you watch a film, shop or order a taxi. The disruptive power in the hands of newly tech-savvy customers is forcing every business to evolve into a digital business or perish.
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