The popular videoconferencing platform is adding a green room for virtual events as part of a raft of new features aimed at enterprise marketing and sales teams. Credit: Amazon Zoom is adding new features to its Events, Webinar and Meetings tools in a bid to help enterprise marketers and salespeople better engage with customers and employees using its videoconferencing platform. What’s in the Zoom Events and Webinar updates Zoom first announced its events platform, OnZoom, back in 2020, offering users the ability to create and host live events and webinars for up to 50,000 attendees, depending on a company’s Zoom license. Later this month, Zoom Events users will be getting a virtual backstage environment—think of it as a virtual green room. This feature allows panelists, speakers, and production staff to stay behind the scenes while viewing the live event feed, chat with each other, answer attendees’ questions, and practice their presentations. Zoom Webinar users are also getting two new features. Sessions can now be branded, with hosts able to customize the in-webinar experience by adding a wallpaper behind the video tiles, set a common virtual background for all panelists, and provide name tags for each panelist. In-webinar reactions can now be posted to the bottom-right corner of the main webinar window also. Launching Zoom IQ for Sales The new Zoom IQ for Sales tool is a “conversation intelligence add-on” for Zoom Meetings that turns customer interactions into actionable insights for salespeople. By automating next steps, risk assessments and adding quick search functionality, Zoom says it can boost sales productivity during and after meetings with clients. IQ for Sales integrates with Salesforce, various email calendar platforms, and Zoom Meetings to consolidate workstreams, and provide an aggregated view of conversations. Zoom IQ for Sales is immediately available as an add-on for Zoom Meetings customers, with support for Zoom Phone coming soon. Dave Michels, founder and principal analyst at TalkingPointz said these improvements are another example of Zoom continuing to meet the expanding needs of its customers. “The Zoom platform is poised to make an impact on reimagining the customer experience, by expanding it to include the entire customer journey, from marketing to sales to ongoing support,” he said. Chief product officer at Zoom, Oded Gal, said the new additions mark “further steps in Zoom’s journey to establish new heights for customer experiences and flexible collaboration across the workforce.” Related content news Apple updates its Platform Security Guide It's essential reading for IT admins, security researchers and anyone with an interest in Apple security, now updated for 2024. By Jonny Evans May 10, 2024 4 mins iOS Security Mac MacOS Security feature Q&A: Insurance exec says AI nearly perfect when processing tens of thousands of documents In the second phase of a genAI pilot program, Sedgwick found it could process documents up to 30 pages long and summarize them in minutes, allowing claims administrators to reduce resolution time. By Lucas Mearian May 10, 2024 11 mins Chatbots Financial Services Industry Generative AI tip An awesome Android audio upgrade Whether you're dealing with mumblings from meetings, noises from notifications, or music from commute-time streaming, you've never experienced sound on your phone like this. By JR Raphael May 10, 2024 9 mins Mobile Apps Android Mobile news Strict return-to-work policies may be driving tech workers away In-office mandates aren’t great for employee retention, according to a university study that gathered data from workers at Microsoft, Apple and SpaceX. By Jon Gold May 09, 2024 3 mins Remote Work Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe