Top 7 Courses for Marketers to Master Google Analytics 4

From content marketers, salespersons, advertisers, and email marketers, one tool all marketers have heavily relied on to provide them insights has been universal analytics. That is why when Google announced it would be sun-setting universal analytics last year, it caused tremors in the marketing world. In this article, we look at Google Analytics 4 (GA4) courses that will help marketers gain in-depth knowledge on GA4.

Getting optimal results in digital marketing requires brands to make intelligent, informed decisions – a simple online presence is not enough. Therefore, over the years, marketers have relied on Universal Analytics, which has played a vital role in helping marketers gain a valuable understanding of marketing efforts and improve them. However, Universal Analytics is all set to retire this year. It is time for marketers to go back to school and brush up their analytical skills. 

So What Has Changed 

What is changing with GA4? Do marketers need to worry about it? Firstly, one must understand that GA4 is neither an updated version of Universal Analytics (UA) nor will it be compatible with Universal Analytics.Also, thanks to the data privacy laws and other privacy regulations, Google has adopted a more privacy-centric approach to GA4. This means GA4 is specifically designed to function without third-party cookies and instead leverages machine learning and statistical modeling to collect data. Also, unlike Universal Analytics, which used pageviews and sessions as its primary metric base,  GA4 is derived from event-based tracking, which means that GA4 will collect data capturing all user interactions and events across the entire user journey on a website or app. For example, pageview now will be just one more event on which basis the data will be collected. This sort of tracking enables a user-centric approach and allows marketers to track a user’s journey across multiple sessions and devices. Thus, event-based data collection will make it easier for marketers to track micro-conversions on websites and apps. This means marketers would need time to understand how GA4 works and how it is different from their previous tracking. So, for marketers who are still getting the hang of GA4, there are many courses that can help them boost their knowledge and learn how to use the new platform.  

So, let us dive deep into certifications and learn more about GA4. 

1. Google: Get Started Using Google Analytics

To better understand the use of GA4, GoogleOpens a new window provides a certification in GA4. Launched in August 2023, this course duration is one hour. No cost is associated with this, nor will prior knowledge be required for anyone taking this course. Google’s GA4 course will provide comprehensive knowledge about the following topics. Use of GA4 to expand business, process data, set up GA4 accounts, and set up apps for data collection. 

Cost: Free

2. LinkedIn: Google Analytics 4 (GA4) Essential Training

LinkedInOpens a new window Learning is known to provide various certifications in different fields. The latest offering on LinkedIn is a 9-module course in GA4. Corey Koberg, Google’s product expert, will mentor this class. In the following course, Corey, through his 32 videos, will share his knowledge right from what GA4 is, what is new in GA4, missing features of GA4, setting up your account, and how to install GA4 with Universal Analytics via connected accounts. At the end of each module, there will also be a quiz to check the learner’s knowledge. 

Cost: $34.99

See More: Data Integrity in Advertising Industry: The ‘Why’ and Other Questions To Ask

3. Udemy: Ultimate Google Analytics (4) Course + 50 Practical Examples

Udemy’s Opens a new window 7.5-hour video course is a comprehensive course that does not only focus on educating marketers with GA4. Instead, the course deep dives into other aspects, such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, and website speed optimization or segmentation. In addition to that, the course will also cover topics such as what are different types of data and which metric marketers should focus on. 

Cost: $70

4. Semrush: GA4 for SEO – How Data Helps Businesses Grow With Jeff Sauer

Jeff Sauer, founder of Data-Driven U, in this 10-module courseOpens a new window , will help marketers better understand various aspects of GA4. This course will also teach marketers to compare GA4 traffic with Semrush Traffic Analytics. Besides that, Jeff will also guide learners on how they can use GA4 to collect data and what further opportunities are associated with GA4 in the future. 

Cost: Free

5. Brie E Anderson: Get To Know (& Use the SH*T Out Of) GA4

This 37-module class by renowned digital marketing analyst strategist Brie E AndersonOpens a new window is more aimed at educating advertisers. Brie, in this class, explains concepts of setting up GA4, what events marketers should track, creating events in GA4, and getting started with Big Query.

Cost: $347 (3 payments of $125)

6. Love Data: Google Analytics 4 (GA4) Complete Course

In this training courseOpens a new window , marketers will learn the use of GA4, focusing on how GA4 is different and how to set it up and migrate from the previous version of universal analytics. Benjamin, founder of Love Data, will also help marketers better understand how to link Google Ads with GA4 for in-depth reporting. Besides that, he also helps marketers to identify the conversions they need to track their business. He further gives a masterclass on tracking ecommerce reports and analyzing purchases.

Cost: $299 ( 3 payments of $85/month)

7. CXL: Become Great at Google Analytics 4

This Charles Farina’s 5-hour courseOpens a new window is fast-paced and will take you through all the concepts related to GA4. During this course, a sandbox environment is set up to help marketers better understand and experience all the new features of GA4. The course will also discuss how marketers can leverage enterprise features only available in Google Analytics 360, including the BigQuery integration, funnels, and unsampled data.

Cost: $299

Wrap Up 

With the help of the courses listed above, marketers can gain a deeper understanding of how GA4 works and how they can make the most of it. So, what are you waiting for?  It’s time to seize these opportunities to deepen your knowledge further and become an expert in GA4. 

Which GA4 course are you looking to pursue this year? Share with us on FacebookOpens a new window , XOpens a new window , and LinkedInOpens a new window . We’d love to hear from you! 

Image Source: Shutterstock

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