Eligible companies can apply for up to 500 free scholarships to help digitally upskill their employees. Google has announced plans to provide $100,000 worth of Google Career Certificates to US-based businesses that want to train their employees in data analytics, digital marketing, IT support, project management, or user experience (UX) design. Eligible organizations can apply for up to 500 scholarships each in a variety of digital skills. Google says that no previous experience is required and credentials can be earned over a period of either three or six months of part-time study. Google launched its Career Certificates program in 2018, with more than 70,000 people in the United States and 205,000 globally having earned at least one certificate in that time. Google has also added a new digital marketing and ecommerce certificate to the program, teaching skills such as how to build an online store, measuring analytics, and increasing customer loyalty using tools like Google Ads and Analytics, as well as non-Google tools. Closing the skills gap Research shows that the current US labor market is in a state of flux. According to Gartner’s latest Global Labor Market Survey, only 29% of global IT employees have solid plans to stay with their current employer. In the US, while all IT jobs lost during the pandemic have been recovered, statistics show that the hiring of IT professionals is now being hindered by a lack of qualified individuals. “The already tight labor market just became even tighter as competition for tech talent reaches near-record levels. For any employer relying on the old hiring playbook, it’s time to rethink approaches to recruiting and retention,” Tim Herbert, chief research officer at CompTIA, said in a statement in April. Related content news Google buys Cameyo to deliver Windows applications on Chromebooks The acquisition cements Google’s relationship with longtime partner Cameyo for delivery of virtualized Windows applications on ChromeOS. By Gyana Swain Jun 06, 2024 3 mins Chromebooks Desktop Virtualization Chrome OS opinion Apple: Five years, that’s what you’ve got Apple now promises to keep iPhones secure for five years, a pledge that seems...underwhelming. By Jonny Evans Jun 06, 2024 4 mins Apple iOS Mobile how-to Download the password managers buyer’s guide While it may seem counterintuitive to entrust security to a single password manager app accessed by a single password, using a password manager is in fact a very good idea. Here’s how to choose a password manager for your business — or fo By Josh Fruhlinger and Tim Ferrill Jun 06, 2024 1 min Password Managers Enterprise Buyer’s Guides Security news Adobe Experience Platform gets AI assistant for customer data insights The generative AI tool can help companies synthesize customer data for marketing, answer technical questions, and automate some tasks. By Matthew Finnegan Jun 06, 2024 4 mins Adobe Systems Generative AI CRM Systems Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe