From Breakup To Makeup: e.l.f.’s Creator-Led Media Strategy Spins Sorrow Into Sales
Forrester IT
MAY 30, 2023
Breakups are the impetus for some of the world’s most engaging and powerful art, media, and entertainment. When famed TikTok creators and couple Chris Olsen and Ian Paget announced their breakup last year, fans from all over the internet were quick to express their grief. […] Any Taylor Swift fan will back us up on that.
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