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What’s Next For The Booming Retail Media Market

Forrester IT

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. In our just-published forecast, we estimate that retail media ad sales in the US […].

Retail 370
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Holiday 2021: Three Holiday Tips For Retail Media Networks

Forrester IT

The holiday season matters a lot to retailers, but it is also a busy and important time for media businesses. So, retailers with a media network should be ready to compete for ad dollars during the holiday season. Most advertisers spend a significant portion of their ad dollars in the last quarter of the year.

Retail 195
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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539
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Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester IT

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

Social 370
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Recent Changes In The Media Measurement Landscape Raise Advertiser Expectations

Forrester IT

There’s a NASCAR-style race happening in the world of media measurement: Which media measurement platform will be the first to secure the most partners, the most investments, and the most capabilities in time for the NewFronts and Upfronts?

Media 195
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How CIOs Can Prepare For The “Network Generation” Of Workers

The Accidental Successful CIO

Is social media awareness a good thing or a bad thing? This batch of hires is socially media savvy like no generation before them. The reason that CIOs feel this ways is because of how much of their lives they have spent involved in digital networks like Facebook, Snapchat, TikTok, and YouTube.

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CIOs Have To Treat Social Media With Care

The Accidental Successful CIO

Hackers can learn a lot from a CIO’s social media Image Credit: Blogtrepreneur Every person with the CIO job knows what social media is. In fact, we all probably have Facebook, LinkedIn, and other social media accounts. However, it turns out that there is a downside to social media that we may not be aware of.

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