article thumbnail

Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks

Forrester IT

As retail media networks have grown and diversified, so have the problems in adtech. Ad fraud, made-for-arbitrage, and AI-Generated content farms are multiplying, riddling the once “easy” task of programmatic buying with brand-safety pitfalls.

Retail 259
article thumbnail

What’s Next For The Booming Retail Media Market

Forrester IT

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. In our just-published forecast, we estimate that retail media ad sales in the US […].

Retail 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Holiday 2021: Three Holiday Tips For Retail Media Networks

Forrester IT

The holiday season matters a lot to retailers, but it is also a busy and important time for media businesses. So, retailers with a media network should be ready to compete for ad dollars during the holiday season. Most advertisers spend a significant portion of their ad dollars in the last quarter of the year.

Retail 195
article thumbnail

Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539
article thumbnail

Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester IT

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

Social 370
article thumbnail

Recent Changes In The Media Measurement Landscape Raise Advertiser Expectations

Forrester IT

There’s a NASCAR-style race happening in the world of media measurement: Which media measurement platform will be the first to secure the most partners, the most investments, and the most capabilities in time for the NewFronts and Upfronts?

Media 195
article thumbnail

VMware launches VeloRAIN, using AI/ML to improve network performance

Network World

VMware by Broadcom has unveiled a new networking architecture that it says will improve the performance and security of distributed artificial intelligence (AI) — using AI and machine learning (ML) to do so. The company said it has identified a need for more intelligent edge networking and computing. That’s where VeloRAIN will come in.

Vmware 139