Do You Need A Social Media Program?

IT Toolbox

Social media is one of the hottest trends in marketing. Dozens of articles tell you that if you don't have a social media program you're missing an important part of a modern marketing strategy. But before you institute a social media campaign you need to stop and think carefully about what kind, or even whether, you need a social media campaign.

Liftoff Tips for a Social Media Program

CIO Musings

I frequently talk to customers, both internal and external, about how to get started with social media. When I ask customers why they want to accomplish with a social media presence, I get a wide range of answers. This is part of the problem with the consumerization of Social Media.

Is Social Media Right For You?

IT Toolbox

Social media is a powerful and growing force in the world of business. It seems we’re being flooded with advice on how to implement a social media program, run a social media campaign and other facets of social media. But just because social media is popular and has produced positive results for some businesses doesn’t mean every business needs a social media program.

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Is Social Media Right For Your Small Business?

Cloud Musings

Everyone from pre-teens to granddads, does social media today. companies with 100 or more employees that were surveyed are using social media for marketing purposes. Do these numbers represent a business “social media gap”?

Chances to Speak at O’Reilly Media’s Upcoming Conferences

CTOvision

O'Reilly Media is looking for speakers to share lessons learned at several of their upcoming conferences. As we shift to focusing on distributed systems, we’re moving away from web performance talks as part of the Velocity program. As we shift our focus to designing and operating distributed systems, we're moving away from frontend web performance talks as part of the Velocity program. Bob Gourley.

Building A Executive Digital Literacy Program - Chuck's Blog

Chuck's Blog - EMC

Building A Executive Digital Literacy Program. Understanding Social We are genetically programmed to be social animals. But for a program office approach to be effective, it needs to interface with like-minded functions.  Chucks Blog.

The Role of Technology in the Workplace

Kitaboo

Disadvantages & Impact of Technology in the Workplace: Upgrades: As technology changes every day, naturally, there can be changes to systems and programs, which would require upgrades as simple as downloading the newest version. Mobile digital media time in the US is significantly higher compared to desktop, according to the data from e-marketer and KPCB. For the Gen Y employees, mobiles and tablets are the preferred devices for media consumption.

Launch of Social Media Strategy Framework

Trends in the Living Networks

Today we launch our Social Media Strategy Framework. This provides guidance and a frame on how organizations can approach engaging with social media, following in the tradition of our highly popular frameworks such as Web 2.0 Use social media yourself. Establish pilot program.

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Key trends in media and communications usage

Trends in the Living Networks

Every year it provides deep insights into many aspects of media and communications usage and the state of the industry, and Communications Market Report 2010 is another gem. The results that have received the most attention is the multi-tasking in media usage.

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Insights into effective social media policies

Trends in the Living Networks

Last week I was part of a panel on the SkyBusiness Technology Behind Business program discussing corporate social media policies, comprised of Peter Williams of Deloitte, Adrienne Unkovitch of Workplace Guardian, and myself. Allowing use of social media attracts Gen Y staff.

Kill Projects and Develop Agile Programs - Social, Agile, and.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Kill Projects and Develop Agile Programs. The second issue to tackle is shifting from projects to programs. Lets contrast that with Programs. Programs imply a strategy and a number of efforts that align with the strategy. social media. (3).

AI to look for behavioral patterns on social media

IT Manager Daily

A new program in Canada aims to learn if Artificial Intelligence (AI) can detect patterns of behavior on social media, before people act. The post AI to look for behavioral patterns on social media appeared first on IT Manager Daily.

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How to Kill Projects and Develop Agile Programs Part 2 - Social.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 How to Kill Projects and Develop Agile Programs Part 2. In How to Kill Projects and Develop Agile Programs Part 1 , I listed the first steps in moving from projects to programs. In your agile program, there are a number of areas to focus on.

DARPA semantic program seeks to glean truth from obfuscation

Network World

DARPA says the program, called Active Interpretation of Disparate Alternatives (AIDA), looks to develop a “semantic engine” that generates alternative interpretations or meaning of real-world events, situations, and trends based on data obtained from an extensive range of channels. In this era where disinformation, alternative facts and other falsehoods are the rule of the day, the researchers at DARPA are looking to build a mechanism that can glean some truth from the obfuscation.

Today show: Social media and technology trends for 2012

Trends in the Living Networks

Yesterday I appeared on the Australia national breakfast program Today , talking about what we can expect in social media and technology in 2012. Social media Social networks Social trends Technology trends

US collects social media handles from select visitors

Network World

under a visa waiver program are being asked by the Department of Homeland Security for information on their social media accounts, a plan that had drawn criticism from civil rights groups for its potential encroachment on privacy. Visitors to the U.S. The U.S.

Which Channels of Social Media Marketing are Helping Businesses in 2018?

Galido

Information Technology Blog - - Which Channels of Social Media Marketing are Helping Businesses in 2018? Social media marketing is the most prominent powerful tool, which can bring your business the recognition it deserves. LinkedIn it is perhaps the underdog of all social media.

How to Kill Projects and Develop Agile Programs Part 1 - Social.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 How to Kill Projects and Develop Agile Programs Part 1. Last post I covered why product development organizations need to kill projects and move to agile programs Heres how: 1) Embrace, but control projects. media and publishing. (6).

Powershell: Disable Windows Media Center

Mick's IT Blog

If you are needing to disable Windows Media Center in Windows 7 by command line, here is a script that will do just that.

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How Twitter impacts media and journalism: Five Fundamental Factors

Trends in the Living Networks

One of the most interesting issues regarding Twitter is its impact on the media and journalism. As an introduction, in the ABC TV segment below Mark Scott, Managing Director of ABC and myself are interviewed about the role of Twitter in media. Media is becoming a participatory sport.

Shifting to a Market, Program, and Platform Organization - Social.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Shifting to a Market, Program, and Platform Organization. What does it mean when we transform from "projects" to "programs" and from "product development" to both "market" and "platform" development? media and publishing. (6). social media. (3).

Business Today: Interview on how business can use social media

Trends in the Living Networks

Yesterday I was interviewed on the Business Today program on the Australia Network, ABC TV's international network which broadcasts across Asia. Social media Technology trends Web 2.0

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The Future of TV is community: linking social media with big screens

Trends in the Living Networks

A few weeks ago I gave the opening keynote at the annual conference of the Regional TV Marketing association, held in Byron Bay, Australia, on the topic of Creating the Future of Media. Time-shifting is a reality for in some cases the majority of programmed TV viewing.

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Media is becoming everything

Trends in the Living Networks

Photon Group , in their annual results presentation today (Revenue up 94% to A$376m, Net Profit up 33% to A$21.7m - go to ASX to download FY2008 Annual Results ) used three quotes to support their “media neutral, consumer driven “ strategy: “The current agency model, producing marketing programs built around 30 second television ads, is no longer relevant for today’s business environment” Tony Palmer, Chief Marketing Officer for Kimberly Clark. We are entering the media economy.

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A Social Take On Social Selling

Forrester IT

We’ve also helped numerous clients plan and execute effective social selling programs. sales social commerce social intelligence social marketing social media Caroline Robertson Mary Shea social sellingSocial selling is one of my B2B Marketing and Sales team’s top inquiry topics.

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Making social media happen in government: case study of NSW Department of Education

Trends in the Living Networks

I’m at the launch meeting of the social media community of practice set up by Institute of Public Administration NSW (IPAA). At the conference I wrote about the case study of Queensland Police , which is a great example of government bodies creating value through social media. At today’s event Tracey Sen of the NSW Department of Education & Training (DET), which has 110,000 employees, presented on the Department’s social media initiatives.

Crowdsourcing workshops in NYC: Crowds for marketing and Crowds for media and content

Trends in the Living Networks

From there, I have been delving into what I see as some of the most important specific applications of crowds, including business models, marketing, and media. Crowdsourcing for Media & Content. In particular, crowdsourcing is transforming corporate marketing and the role of agencies, and how media and content are created. Thursday’s program is Crowdsourcing for Marketing in Enterprise & Agencies while Friday’s covers Crowdsourcing for Media and Content.

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Twitter’s Fight for Transparency Targets the U.S. Government

CTOvision

American interest in online privacy and surveillance programs has jumped since Edward Snowden’s revelations about digital government surveillance in the United States. Big Data Cyber Security Government News Social Media Data Requests social media surveillance Twitter

Lessons from iPhone4 Applegate: social media augmentation of consumer voices and the need to listen

Trends in the Living Networks

A few days ago I was interviewed by ABC's Newsline program for a segment they did on Apple's response to the iPhone4 'Antennagate' problem. The power of consumer voices, augmented by social media, can readily lay companies low.

What TV will be like in 10 years: 7 opinions from media leaders

Trends in the Living Networks

recently asked 7 prominent media figures for their views on the future of TV: "What will you watch on television in ten years, and what do you imagine your TV will look like?". The power of television and great programming has been evident for decades, and is becoming even more pronounced as we shift into an all-embracing media economy. Future of media Technology trendsGerman magazine Screen.TV

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10 Ways to Make Retail Training More Impactful

Kitaboo

People these days are quick to post their grievances and complaints on social media. Get Customer Feedback and Design the Training Program. Retail training program must include a module on soft skills training. Both the strategies will give you real-time information of how effective the training program was. Conclusion: An effective retail training program is where the staff can recall the required information instantaneously.

Insights from Social Media Strategies event

Trends in the Living Networks

Today The Insight Exchange ran its Social Media Strategies event. Aisha Hilary, Communications Specialist, New Media and Brand, SBS. Social media is the use of electronic & internet tools for the purpose of sharing and discussing information and experiences with others. SBS's Insight program uses Twitter feeds in their live shows, and Facebook to identify topics and people who can speak on the program. Con Frantzeskos, Digital and Social Media Strategist.

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Groups oppose US plan to collect social media info from visitors

Network World

Civil liberties and tech advocacy groups have opposed a move by the Department of Homeland Security to collect social media information from certain categories of visitors to the U.S.

Jeffrey Cole at Ninemsn Digital Marketing Summit on the future of digital media

Trends in the Living Networks

Schedules have almost disappeared : newspapers used to come out once a day, albums of a dozen songs or so would be packaged and released every 18-24 months, and TV programming was selected from a TV guide. All media will survive, but most will be smaller players in a digital era. . In 2010 we have seen the maturation of co-viewing TV programs, sharing their experience through social networks. Tags: Future of media jeffreycole worldinternetproject

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BYOD and its Impact on Enterprise Content Delivery

Kitaboo

With such trend predictions, mobile devices becoming an integral part of enterprise communication and training programs is inevitable. This reinstates the fact that end users are spending more and more time on their mobile devices, as it their preferred choice for media consumption.