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Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. The issue is how to introduce scrum-style strategies while also making use of “ Big Data ” analytics to ensure the best possible decisions are made.

SCRUM 124
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No Scrum Master? No Problem - Social, Agile, and Transformation

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 No Scrum Master? How should Enterprises fill the Scrum Master Role? and business transformation.

SCRUM 100
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Top Ten Thoughts for SCRUM Newbies - Social, Agile, and.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Top Ten Thoughts for SCRUM Newbies. Ideally the product owner or the Scrum Master.

SCRUM 101
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Agile Process Improvement Using. Agile! - Social, Agile, and.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Who should be the scrum master? media and publishing. (6). social media. (3). Newer Post.

Agile 100
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Content Agility at Marklogic's Digital Publishing Symposium - Social.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 I spoke about how the publishing industry is at a crossroads: Traditional media faces revenue challenges Web 2.0

Agile 100
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We're an Agile Family! - Social, Agile, and Transformation

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 But to be a agile family with a scrum board, and family retrospectives? media and publishing. (6).

Agile 135
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Enterprise Agile Development - Why you still need Project Managers.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Ive been asked lately about the role of project managers on agile or SCRUM teams. media and publishing. (6).