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Forrester Reviews And Scores US Mobile Banking Apps: What We Learned

Forrester IT

For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences on more than a dozen banking brands’ apps across the US and Canada.

Banking 353
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Five Findings from Forrester’s Digital Experience Review of Retail Mobile Sites

Forrester IT

More than half of US online adults use smartphones to research and purchase products and services, making retail mobile websites an integral part of the shopping journey.

Retail 195
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1,859 Mobile Apps, Mostly iOS, Found Storing Hard-Coded Credentials for AWS Databases

IT Toolbox

Symantec research spotlights the gaping holes in secure upstream mobile application development and its potential consequences to data security and privacy. The post 1,859 Mobile Apps, Mostly iOS, Found Storing Hard-Coded Credentials for AWS Databases appeared first on Spiceworks.

Mobile 246
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Still considering mobile experience as a reduced web experience? Wake up!

Forrester IT

As we are reviewing mobile banking apps for our coming European Digital Experience Review™ research, I am noticing a growing gap between leaders and laggards on both user experience and functionalities offered in app. The main reason that keeps laggards behind resides in their mobile experience strategy – or rather the lack of it.

Mobile 284
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Reimagine Mobile To Activate Your Total Brand Experience

Forrester IT

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].

Mobile 339
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Forrester Reviews And Scores Canadian Mobile Banking Apps: What We Learned

Forrester IT

For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences of more than a dozen banking brands’ apps across the US and Canada.

Banking 265
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Could internal talent marketplaces help us fix talent mobility?

Forrester IT

One of the top drivers of employee experience is having opportunities to advance at work (this is easy to find in Forrester’s EX research). In the age of shorter tenures and flatter organizations, leaders look to talent mobility to increase opportunities for growth and advancement, instead of promotions.

Mobile 195