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Did You Hear? Social Networks Want In On Audio

Forrester IT

First the social networks conquered text. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. Then they dominated video. And now, the new frontier: audio.

Social 440
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Voulez-Vous Parler Social Networks’ Content Moderation Policies?

Forrester IT

Steve Trevor, “Wonder Woman” Social networks, tech vendors ingesting social data, and brands running social listening practices might all be wondering the same thing right now: […].

Social 251
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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Media 539
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Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester IT

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

Social 370
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Current Malpractice Handicaps Social Selling’s Potential

Forrester IT

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers.

Social 401
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How CIOs Can Prepare For The “Network Generation” Of Workers

The Accidental Successful CIO

Is social media awareness a good thing or a bad thing? This batch of hires is socially media savvy like no generation before them. The reason that CIOs feel this ways is because of how much of their lives they have spent involved in digital networks like Facebook, Snapchat, TikTok, and YouTube.

Network 130
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Web3 holds the promise of decentralized, community-powered social networks

Venture Beast

Web3 will usher in a new era of social networks with a creator-driven economy and a focus on community interests over gatekeeper interests. Read More.

Social 142