Meet ADP's 'business anthropologist,' putting human thought behind chatbots

ComputerWorld IT Management

has developed her craft over 15-plus years at a variety of organizations — a nonprofit, a telecommunications company and an e-commerce firm. Martha Bird has one of the more unusual positions in the technology space: She's a business anthropologist. Bird, who ran a family farm in New Hampshire before earning an anthropology Ph.D., Her niche is helping global brands optimize their systems to meet the needs of users across multiple markets.