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Revamp Your Retail Loyalty Program With Forrester’s New Framework

Forrester IT

It’s no secret that shoppers love retail loyalty programs. When executed well, loyalty programs deepen customer relationships, drive business results, and even create brand differentiation. Our data shows that nearly three-quarters of US online adults belong to at least one.

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Retailers And Brands: Tap Drop-Ship Programs For New Selling Opportunities

Forrester IT

With more places for customers to find those products, drop-shipping models fuel many of the largest retail and marketplace websites. The result: more goods in more places (extended assortment for retailers and expanded sales channels for suppliers), which has benefits […].

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US Retailers Face Unprecedented Challenges In Planning For Q4

Forrester IT

Q4 contributes a significant part of many retailers’ annual revenues and profits. As of mid-Q3, factors like high unemployment, a resurgence in COVID-19 cases, short-term and permanent store closures, and the expiration of the US Federal Pandemic Unemployment Compensation program are making it challenging for US retailers to plan for Q4.

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Changing Your Loyalty Program? Here’s What To Consider

Forrester IT

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models.

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Paid Loyalty Programs Pique Premium Interest

Forrester IT

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

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Retailer REI launches programs to invest in startup founders of color selling outdoor gear

GeekWire

In an effort to sell more goods from companies run by people of color, outdoor retailer REI is launching a program to support diverse entrepreneurs producing gear for camping, hiking, biking, skiing and related activities. According to REI, only 1% of retail brands are owned by people of color. This effort will launch next year.

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