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Advanced CX Measurement Programs: Beyond Surveys; Journey-Centric; Proactive

Forrester IT

Explore what distinguishes an advanced CX measurement program and how to recalibrate your customer experience measurement strategy to achieve more.

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One In Four Account-Based Marketing Programs Are Built On Quicksand

Forrester IT

Forrester’s Survey Data Reveals Difficult Truths About Many Account-Based Marketing (ABM) Programs Every two years, Forrester conducts a State Of ABM Survey. In 2022, 155 marketing professionals in B2B organizations across North America, Europe, and Asia Pacific provided us with a detailed look at their ABM programs.

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Call For Participation: Forrester’s 2021 ECM Panel Survey Is Now Open!

Forrester IT

Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended for enterprise content management (ECM) or content services decision-makers and influencers in end user organizations.

Survey 312
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New Research: State Of CX Measurement And VoC Programs — We Need You!

Forrester IT

To give you insights on the state of voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Faith Adams and I are collaborating on a new piece of research. It will feature insights from our new State of VoC & CX Measurement Programs, 2020 survey, which is live now!

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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CIOs Try To Decide If Wellness Programs Are A Good Idea

The Accidental Successful CIO

As we look for ways to get people to want to work for our company, the idea of implementing a wellness program keeps coming up. These programs can help with an employee’s health and may make them feel more positive towards the company. Do Wellness Programs Work?

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Help Inform New Research On The Current State Of VoC And CX Measurement Programs

Forrester IT

To continue to offer insights and guidance about voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Maxie Schmidt and I are collaborating on new research. It will feature the results of our new State of VoC & CX Measurement Programs, 2020 survey.