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Worried About Losing Cookie Tracking? Look To Your Loyalty Program

Forrester IT

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.

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Turbo Pascal celebrates 40 years of innovation and legacy in the programming world

TechSpot

Turbo Pascal was initially released in 1983 for DOS and CP/M-based systems, injecting a breath of fresh air into the home computer programming market. Read Entire Article

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AI Weekly: The promise and limitations of machine programming tools

Venture Beast

AI- and machine learning-powered programming tools have the potential to reshape industries. But they have a ways to go. Read More.

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Software Asset Management Tools Play A Critical Role In Your Optimization and Rationalization Initiatives

Forrester IT

Optimization of software assets may be part of larger Tech debt or application rationalization programs which help reduce costs, drive utilization of resources and free of investments for other projects. Software […]

Software 369
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The 5 Stages of Account-Based Marketing — and How to Win Them All

But none of this is possible without the most important element of a successful ABM program: good data. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates.

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Seattle mayor expands tech tool built with Google to streamline benefit program application process

GeekWire

The homepage for the City of Seattle’s CiviForm website, a tool that makes it faster and easier for residents to apply to city-related benefit and discount programs. The tool works by easing some of the time, computer literacy and language barriers that can create roadblocks for residents seeking to access benefit programs.

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LA Public Defender CIO digitizes to divert people to programs, not prison

CIO Business Intelligence

Al Rawi shares the passion of the public defenders’ office and employs his digital talents to help divert people to “programs, not cages,” he says, paraphrasing his boss’s key objective to ‘get people out of jail and keep them out of jail.’ “Our

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How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools. The impact that data literacy programs and using a semantic layer can deliver. Driving a self-service analytics culture with a semantic layer. Using predictive/prescriptive analytics, given the available data.