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Current Malpractice Handicaps Social Selling’s Potential

Forrester IT

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers.

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AI Is Not Your Savior In Social Listening

Forrester IT

You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis. In researching […]. The reality: This is exaggerated.

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Introducing Forrester’s Employer Branding Research

Forrester IT

“Now is the time … when talent is the number one priority among our leaders.” — Benji Baer, CMO at commercial real estate company CBRE The business news of late has been rife with discussions on whether or not brands should take a position on social issues.

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The AI industry is built on geographic and social inequality, research shows

Venture Beast

Researchers find that the AI industry is build on geographic and social inequality, but opportunities exist to change this. Read More.

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Researchers find people are more receptive to social robots during the pandemic

Venture Beast

In a preprint study, researchers present evidence that perceptions of social robots are changing for the better as a result of the pandemic. Read More.

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It's Time to Treat Social Media Like the Climate Crisis, Researchers Argue

Gizmodo

Mark Zuckerberg needs to hand over the keys, a team of researchers argues. In a new paper published in the peer-reviewed journal PNAS (Proceedings of the National Academy of Sciences of the United States of America), a diverse group makes the case that the social media problem rises to the level of urgency that… Read more.

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Researchers propose framework to measure AI’s social and environmental impact

Venture Beast

Researchers propose a framework -- SECure -- designed to measure the social and environmental impact of AI systems in the real world. Read More.

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