Battle Cyber Threats, Enable RevOps and Build Effective DEI Strategies
Ways to defend against cyber attacks, foster workforce diversity
As part of the Cyber Security Awareness Month (CSAM) globally, we looked at a few top stories on how people can better understand, respond to and prevent the cybersecurity threats in our day-to-day lives. Also, how crucial it is to build a robust DEI strategy for the CX talent and lastly, how organizations can activate better buyer experience through revenue orchestration.
A Guide to Stopping Global Cyber Crime at the Local Level
Ransomware attacks are no longer restricted to private enterprises and are very often taking place across government organizations, local agencies. These high-impact ransomware incidents and data breaches can be easily prevented by educating the employees about phishing and other security threats and implementing best practices to prevent them. Also, Simon Taylor, founder and CEO, HYCU, shares that the need of the hour is to have automated, periodic data backups and a robust disaster recovery plan in place as per the business requirements.
A Big Threat for SMBs: Why Cybersecurity is Everyone’s Responsibility
Small to medium-sized businesses (SMBs) are usually at a higher risk of being vulnerable to cybersecurity threats and attacks simply because they seem to be caught off-guard and are more dependent on their core IT teams to handle these situations. Denise Schroeder, VP of product innovation at Carbide suggests that this situation can be easily mitigated by ensuring that every employee across the organization is trained, vigilant, and equipped to be able to understand and adopt security best practices. Empowering the entire organization with knowledge about the data, assets and technology and ways to safeguard it will act as the first line of defense against cyber threats for SMBs.
The Undeclared War: How Accurate Are the Threats?
Channel 4’s recent thriller television mini-series “The Undeclared War” set in the post-pandemic era is a work of fiction. The story is woven around cyber and misinformation attacks that largely affect the telecommunications and the internet services, right before a general election. Jamie Akhtar, CEO and co-founder of CyberSmart, explains how a few of the cybersecurity threats depicted in the show, involving the IT infrastructure of the banking and government organizations are actually accurate and happen on a regular basis. Reverse engineering techniques, obfuscation, trapdoor encryption and some other defense techniques shown are quite accurate as well and should be a learning for the organizations around the world.
Read more about what “The Undeclared War” show gets wrong here.
Tidbits from our Expert Contributors’ desk
6 Strategies To Build a Diverse Team to Enhance Customer Experience
Diversity, equity, and inclusion (DEI) is an important aspect of every organization’s HR portfolio. Business leaders are expected to ensure that the team-building activities are bias-free especially when it comes to nurturing the CX (customer experience) talent inhouse and recruiting the candidates with the right skill sets. For this assessment, not only are the factors like technical skills, educational qualifications, prior experience, etc. important but also the soft-skills like communication, work ethic, collaborative nature equally important. Our Expert, Jen Bailin, chief revenue officer, SAP CX explains how organizations can work the magic and optimize business outcomes only if they cast a wider net for hiring and have a strong workforce diversity in place.
Orchestration: The Next Step for RevOps
The OpsStars Annual Conference is an in-person event for revenue operations professionals globally – practitioners, leaders and vendors alike to discuss how the execs can overcome the operational challenges, and insights to enable better decision making in the future. Our Expert, Christine Crandell was a part of OpsStars 2022 and shares one of the frequently discussed topics this year – revenue orchestration. It is essentially the next-gen RevOps and helps connect the dots across marketing, sales, customer service, and finance. She also weaves together a few inputs from her peers at LeanData, Openprise, 6sense, Clearbit, and Demandbase on how organizations can contextually enable the buying teams to achieve their revenue objectives by effectively tying in the cross-functional teams, data and the processes together.
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